Responsibilities

• Own the strategy and roadmap for Marketing AI, with focus on developing a GenAI COE for Marketing
• Build and manage the AI use case pipeline — intake, prioritization, value sizing, and measurement of realized benefit.
• Drive AI fluency and adoption at scale through enablement, training, office hours, and community-building across a spectrum from advanced builders to reluctant adopters.
• Serve as a trusted advisor — turning complexity into clear decisions, trade-offs, and direction.
• Establish and mature Marketing process governance, including intake, prioritization, operating routines, decision rights, standards, and controls that create consistency, improve transparency, and reduce execution risk across teams.
• Lead process transformation efforts partnering across Marketing, Technology, Operations, and Risk to simplify workflows, clarify ownership, improve handoffs, and deliver measurable gains in speed, quality, and marketer experience.
• Drive scale and efficiency by aligning data, process, and platforms to current and future marketing needs.
• Use data and insights to track performance, manage risk, and continuously improve key lifecycle capabilities.
• Lead, coach, and develop a high-performing team to deliver outcomes through a matrixed environment.

Requirements

• 10–15 years in marketing technology, marketing operations, or process/program leadership, including direct experience owning marketing processes and leading technology-, automation-, and AI-enabled transformation in a large, matrixed organization with measurable business outcomes.
• Demonstrated experience putting AI and GenAI into practical production use — identifying high-value use cases, building and testing prompts, agents, and workflows, and moving pilots into scaled, sustained adoption with measurable business results.
• Ability to build AI fluency across a broad audience — from advanced builders to reluctant adopters — through enablement, training, office hours, and clear standards for responsible, compliant use in a regulated environment.
• Hands-on experience working within marketing execution — campaign development, creative and content production, review and approval, and delivery — with a clear understanding of where friction, rework, and risk occur.
• Proven ownership of end-to-end marketing processes, including documentation, intake and prioritization, decision rights, controls, and the operating routines required to sustain them at scale.
• Track record of optimizing processes using technology, workflow automation, and integration across platforms to remove manual steps, reduce cycle time, and improve quality and consistency.
• Applied lean and agile thinking — value stream mapping, waste elimination, iterative delivery, and continuous improvement — supported by metrics that show measurable gains in speed, capacity, and marketer experience.
• Prior direct people leadership experience (hiring, performance management, coaching, and development).
• Strong business acumen and ability to translate marketer needs into clear capability requirements and roadmaps.
• Experience preparing and delivering presentations, with strong executive-level storytelling.