Director of Marketing And Advertising

Responsibilities

• Own marketing performance and spending
• Manage and track a marketing budget of $5 million or more while maintaining cost-of-marketing targets.
• Develop and execute market-specific marketing plans that account for local conditions, sales goals, and sales capacity.
• Lead digital, television, radio, print, and other advertising across multiple locations.
• Manage agencies, lead providers, and other vendors, holding them accountable for spending, lead quality, reporting, and results.
• Track performance across the full lead-to-sale funnel, including lead generation, appointment conversion, issued leads, sales, marketing cost, and return on investment.
• Use data and attribution to identify what’s working, what isn’t, and where to invest next.
• Present results and recommendations to company leadership.
• Turn more leads into appointments
• Oversee the lead-handling process from initial inquiry through appointment setting and handoff to sales.

Requirements

• Broad, hands-on marketing leadership experience, with strong knowledge of performance marketing, direct response, lead generation, and the full lead-to-sale funnel.
• Experience across multiple marketing channels, ideally including television, radio, digital media, paid search, lead aggregators, and field or event marketing. We’re looking for a well-rounded leader rather than someone focused on only one specialty.
• Demonstrated experience managing significant marketing budgets and competing priorities across multiple locations or markets.
• Experience owning measurable results, including marketing KPIs, attribution, ROI, conversion performance, sales capacity, and local market conditions.
• Strong cross-functional leadership and influence skills, with the ability to work effectively with sales, call center, field marketing, operations, outside partners, and executive leadership.
• At least three years of hands-on experience managing multichannel marketing programs and results.
• Strong organization and communication skills, with the ability to explain performance and recommendations clearly.
• Confidence working with web-based platforms, reporting tools, and new technology.
• A strong eye for copy, design, offers, and content.
• The ability to work independently, collaborate across teams, and manage competing priorities.

Benefits

• $120,000–$150,000 per year
• 401(k) with company match
• Health, dental, and vision insurance
• Life insurance
• Paid time off
• Employee discount
• Referral program