Director of Marketing and Advertising

Fort Myers, FL

$60K/yr – $75K/yrDirector/Executive7+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

The Director of Marketing and Advertising leads strategic marketing initiatives across Florida, guiding campaigns that communicate the company’s value to diverse audiences. They collaborate with sales, product, and creative teams to align tactics with business objectives and optimize ROI through data-driven decisions. Strong leadership, digital marketing expertise, and project management drive brand growth and market advantage.

Job Description

Responsibilities

  • The Director of Marketing and Advertising will lead the strategic development and execution of comprehensive marketing and advertising initiatives to elevate brand presence and drive business growth across the Florida markets.
  • This role is responsible for overseeing the creation and implementation of innovative campaigns that effectively communicate the company’s value proposition to diverse target audiences.
  • The Director will collaborate closely with cross-functional teams including sales, product development, and creative services to ensure alignment of marketing strategies with overall business objectives.
  • They will analyze market trends, customer insights, and campaign performance data to continuously optimize marketing efforts and maximize return on investment.
  • Ultimately, this position plays a critical role in shaping the company’s market positioning and expanding its competitive advantage through impactful marketing leadership.
  • The Director of Marketing and Advertising utilizes strategic thinking and analytical skills daily to design campaigns that resonate with target audiences and achieve business objectives.
  • Leadership and communication skills are essential for guiding diverse teams.
  • Proficiency in digital marketing tools and data analytics enables the Director to monitor campaign performance and make data-driven decisions to optimize results.
  • Creativity and innovation are applied to develop compelling advertising content and explore new marketing channels.
  • Additionally, project management skills ensure that campaigns are delivered on time, within budget, and in alignment with brand standards.
Dunkin's Diamonds logo

Dunkin's Diamonds

Dunkin’s Diamonds is a three generation tradition, which started in Europe and has since grown into several locations in Ohio and Florida. Our basic foundation and guidelines for success have been formulated and perfected for three generations, and as a result, we are able to offer you the finest quality jewelry, excellent workmanship, personalized service, huge selection of GIA loose diamonds and a guarantee of satisfaction.The relationships that we have developed over the years provide us with the best contacts throughout the world in the diamond and jewelry business. Our goal is to create for you a better diamond and jewelry buying experience. We have worked very hard to make our stores a welcoming, non-intimidating environment where you can make a decision with comfort and confidence. You can browse through thousands of pieces of designer jewelry in our cases. Since we buy diamonds direct from the world’s top resources and work with expert cutters, we offer our customers nothing but the best. Each diamond is hand selected by our buyers to ensure the highest level of quality.We are equally selective when securing our staff of trained appraisers, craftsmen, managers and sales professionals. Few stores, independent or otherwise can claim the level of expertise and personal integrity that Dunkin’s Diamonds’ professionals uphold. I take considerable pride in our unique approach to the diamond business. It is my personal promise that your experience as a Dunkin’s Diamonds customer will be satisfying and rewarding.As a gemologist, designer and artist, my passion is to create and offer jewelry that is unique and stylish combined with the highest quality of craftsmanship. Please browse our website or visit one of our stores to view our large selection of quality jewelry and experience our one-of-a-kind personalized service. We look forward to welcoming you at one of our several locations. -Stuart Dunkin

Founded in 1997
Heath, Ohio, USA