Director of Marketing at Advent LLC | Nashville, TN

Advent LLC

Director of Marketing

Nashville, TN (Unknown)

Salary Not AvailableDirector/Executive8+ years exp

Posted 4 months ago

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Job Summary

Drive and own B2B marketing strategy and execution for an agency, shaping brand voice and demand generation across core markets.

Own the full B2B marketing plan, KPIs, and budget
Lead SEO and content strategy with LinkedIn-focused social programs
Coordinate with leadership on value proposition and thought leadership

Job Description

Responsibilities

Lead all B2B marketing efforts
Elevate brand presence
Drive qualified lead generation
Position the agency as a thought leader in its core markets
Shape brand voice and long-term marketing vision while executing campaigns, optimizing digital channels, and managing day-to-day performance
Oversee a Marketing Coordinator
Manage a budget to maximize ROI and support business development goals

Requirements

Partner with the SVP of Marketing to define and execute a comprehensive B2B marketing strategy aligned with agency growth goals
Develop annual marketing plans, KPIs, and budget allocation strategies
Align marketing efforts with sales objectives to drive measurable pipeline growth
Own and evolve the agency’s brand positioning, voice, and messaging framework
Ensure consistency across all marketing channels and touchpoints
Collaborate with agency leadership to refine value proposition and thought leadership themes
Oversee website strategy, content, performance optimization, and ongoing enhancements
Lead SEO strategy development and implementation (technical, on-page, and content-driven)
Monitor analytics and conversion performance to continuously improve results
Manage external partners or tools as needed to support optimization efforts

Advent LLC

4.5 Glassdoor

Advent is a leading global private equity investor committed to working in partnership with management teams, entrepreneurs, and founders to help transform businesses. Since our founding in 1984, we have developed specialist market expertise across our five core sectors: business & financial services, consumer, healthcare, industrial, and technology. As one of the largest privately-owned partnerships, our 600+ colleagues across five continents leverage the full ecosystem of Advent’s global resources to support and guide our portfolio companies as they seek to achieve their strategic goals. To learn more, visit adventinternational.com.

Founded in 1984

Boston, Massachusetts, USA

1.3K employees

www.adventinternational.com

89% recommend to a friend

100% CEO approval