Respond to inquiry calls from hospital discharge planners, families, and other referral sources.

Conduct community tours.

Manage the admission process by maintaining updated bed availability and community services information at all times.

Manage the inquiry process professionally, timely, and with appropriate follow-up.

Effectively manage occupancy levels and census/premium mix enhancement.

Make calls to outside the community (medical, insurance, legal, and financial professionals, and senior organizations, appropriate special interest groups, hospital discharge planners, and other community contacts).

Develop and maintain relationships to advise referral sources of bed availability and new product and services.

Maintain current database of existing and potential referral sources.

Utilize company’s sales practices and sales tracking tools.

Alert appropriate department heads and community staff of projected changes: i.e., admissions, bed changes, and discharges, through daily admission meeting to discuss forthcoming changes.

Utilize bed management principles.

Maintain a close working relationship with the Director of Nursing Services (DNS) and the Business Office Manager (BOM) to assure appropriate and efficient decisions about prospective admissions.

Recommend admission decisions to community management.

Coordinate the development and implementation of sales and marketing plans, serves as a chairperson for marketing team meetings, monitor budgets and tracks results.

Maintain a working knowledge of state and federal regulations and reimbursement guidelines (Medicare and Medicaid).

• Admission and inquiry ownership: manage the inquiry flow, bed availability, and admissions decisions with timely follow-up.
• Referral network and marketing: build relationships with referral sources, maintain a current database, and coordinate sales and marketing plans.
• Operations and compliance: monitor occupancy, census mix, bed management principles, and regulatory guidelines with DNS and BOM collaboration.