Director of Marketing, Admission & Communication

Pennsylvania, USA (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive the school’s admissions, brand, and marketing strategy to grow enrolments and deliver a personalised family experience.

  • Must-have: Seven+ years in brand, sales, or marketing with leadership experience.
  • Standout: CRM (Salesforce) ownership and data-driven enrolment forecasting.

Job Description

Responsibilities

  • Work with the Senior Leadership Team and Regional Office colleagues to set the strategic MAC direction for the school, covering admissions, brand, communications, digital marketing, and research requirements.
  • Manage the MAC budget to deliver maximum value and ensure effective use of resources.
  • Maintain up-to-date knowledge of the market, competitors, and target audiences to provide the school with a commercial advantage.
  • Oversee data integrity through the CRM and ensure compliance with group data policies to support reliable forecasting.
  • Ensure accurate forecasting for the year(s) ahead by analysing all available data and maintaining regular contact with pipeline prospects.
  • Stay up to date with emerging trends and developments in sales, marketing, and communications to drive innovation.
  • Develop and strengthen the school’s brand positioning to ensure the offering is clearly differentiated in the market and supports enrolment growth.
  • Use data and insights to ensure MAC strategies effectively support enrolment growth across the school.
  • Focus activities on generating enquiries and converting those enquiries into enrolments.
  • Ensure strong annual re-enrolment rates by delivering an outstanding in-school MAC experience for families.

Requirements

  • A university degree and at least seven years of demonstrable experience in brand building, sales, or marketing roles, ideally within service-oriented organisations.
  • Strong leadership skills with proven experience managing and coaching teams to achieve business objectives.
  • Excellent project management skills and the ability to mobilise teams to successfully deliver initiatives.
  • Strong communication and relationship building skills with the ability to influence stakeholders at all levels inside and outside the organisation.
  • Strong analytical skills and experience collecting, analysing, and interpreting data to generate actionable insights.
  • High digital literacy and the ability to contribute positively to the school’s digital presence across owned, earned, and paid media channels.
Nord Anglia Education logo

Nord Anglia Education

We’re Nord Anglia Education, the world’s largest premium international schools organisation. Every day, our teachers and support colleagues help our thousands of students achieve more than they ever imagined possible.A transformational education at one of our schools is focused on excellent academic outcomes, creativity, wellbeing, and international connectedness. Our innovative use of educational technology also creates a personalised, 21st century learning experience for all students, while our global scale means we can recruit and retain the world’s best teachers and offer unforgettable events and expeditions.Our people are empowered to make a difference in their fields of expertise. Our fast pace of growth requires evolution and change from everyone, giving you the chance to define the role you do in the future. This challenges the learning agility of our employees and ensures every day brings interesting new experiences.Founded in 1972 in the United Kingdom, our first international school opened in 1992 in Warsaw, followed by rapid growth across the world since the 2000s.When you join our team, you’ll become part of a global family of experts working for a fast-growing premium international brand.For more information, please visit https://www.nordangliaeducation.com/careers/working-for-us

Founded in 2000
London, England, GBR
5.7K employees (217 in marketing)

Traffic Signals

Monthly Visitors
469.3K
Monthly Google Ads Budget
$25.7K
Traffic Source Mix
Search
56.1%
Direct
31.4%
Referral
8.7%
Social
2.9%
Paid
0.8%

Headcount Trend

Current headcount: ~5.7K

Marketing Team

Marketing Team Size
115 (2% of company)

Funding

Last Raise
Private Equity, 12 months ago

Funding History

  • Mar 2025
    Private Equity

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