Responsibilities

• Positioning and category. Define Adapt's category narrative, ideal customer profile, audience-specific positioning, and competitive framing.
• Product marketing and launches. Turn product capabilities into clear stories, use cases, launches, and sales narratives for technical practitioners and executives.
• Customer proof. Build an accurate, permissioned system for customer stories, demonstrations, and evidence of business impact.
• Qualified demand. Create and capture demand through founder voice, content, community, events, partners, lifecycle programs, and targeted campaigns.
• Brand and distribution. Maintain a high standard across public touchpoints and build a consistent operating cadence for content, launches, and distribution.
• Measurement and operating cadence. Partner on attribution and funnel definitions, then build the systems and operating rhythm around the channels that produce qualified pipeline.

Requirements

• 8+ years across one or more of product marketing, developer marketing, demand generation, brand, content, or communications
• Experience building marketing at an early-stage or rapidly scaling technical company
• Exceptional writing and editing, with a portfolio or anonymized examples that show both taste and measurable business impact
• Technical and AI fluency: you understand AI systems, APIs, infrastructure, or developer workflows, actively redesign your own marketing workflows around frontier AI tools, and can earn credibility with engineers
• Evidence of launching products, shaping positioning, and creating qualified pipeline while remaining hands-on
• Experience creating a new category or marketing to both technical practitioners and executive buyers
• Experience managing agencies, contractors, budgets, or an early marketing team

Benefits

• Competitive compensation strategy including large equity grants for early hires at an early stage in the company's journey
• Inclusive healthcare packages (medical, dental, vision)
• Frontier AI access: Claude Code, OpenAI, Cursor, Codex, and most importantly unlimited internal use of Adapt itself