Director, Marketing

Responsibilities

• Develop and execute an integrated marketing strategy aligned with divisional growth objectives and long-term business plans.
• Lead market segmentation, customer targeting, value proposition development, and portfolio positioning strategies.
• Establish clear go-to-market strategies across employer, healthcare, laboratory, occupational health, government, and channel partner segments.
• Translate market insights into actionable growth initiatives that increase revenue, profitability, and market share.
• Serve as primary marketing advisor to the DVP and divisional leadership team.
• Drive growth across both recurring service revenue streams and product-based offerings.
• Evaluate portfolio performance and identify expansion opportunities through new solutions, adjacent markets, strategic partnerships, and customer innovation.
• Partner closely with Product Management to prioritize investments and commercial opportunities.
• Develop lifecycle management strategies that maximize customer adoption, retention, and utilization.
• Lead pricing, value communication, competitive positioning, and commercialization initiatives.

Requirements

• Bachelor's degree required.
• Master’s degree in marketing, Business Administration, Healthcare Administration, or related field preferred.
• 10+ years of progressive commercial, marketing, product management, or business leadership experience.
• 5+ years of people leadership experience managing managers and/or professional teams.
• Proven experience developing and executing enterprise-level marketing strategies.
• Demonstrated success leading business growth initiatives and portfolio expansion.
• Strong financial and business acumen with experience managing budgets and investment priorities.
• Experience influencing senior leaders and driving cross-functional alignment.
• Exceptional communication, executive presentation, and stakeholder management skills.

Preferred

• Experience within diagnostics, laboratory services, toxicology, occupational health, healthcare technology, digital health, healthcare services, or related industries.
• Experience supporting both product and service-based business models.
• Strong understanding of SaaS, platform-based solutions, and digital customer engagement strategies.
• Experience leading organizational transformation or building new capabilities within an established business.
• Knowledge of workforce health, workplace testing, compliance screening, and occupational health markets.
• Experience working within highly regulated healthcare environments.

Benefits

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists