AA Collectables Inc

Director of Marketing

Cooper City, FL (On-site)

$100K/yr – $130K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing strategy and execution for AA Mint across retail, e‑commerce, and events to grow customer acquisition and loyalty.

  • Own multi‑channel strategy across retail, e‑commerce, and events.
  • Must-have: 8–10 years in marketing leadership with multi‑channel scaling.
  • Standout: On‑site Fort Lauderdale role with agency, internal team, and convention exposure.

Job Description

Responsibilities

  • Develop integrated marketing strategies across retail, e-commerce, vending, and events.
  • Manage paid digital (Google, Meta, YouTube, TikTok), SEO, affiliate programs, and retargeting.
  • Oversee content production (email, video, social, live stream, influencer partnerships).
  • Create omnichannel campaigns highlighting Pack Zones, showroom activations, and breaking events.
  • Establish and track KPIs (CAC, ROAS, LTV, churn) and report insights to leadership.
  • Partner with Customer Service to ensure marketing promises match delivery.
  • Manage agencies, freelance creators, and internal marketing team members.
  • Represent AA Mint at hobby conventions, expos, and collector communities.

Requirements

  • 8–10 years in marketing leadership
  • Experience scaling multi-channel retail or e-commerce brands
  • Strong analytics background; comfort building performance dashboards
  • Hands-on with Google Analytics, Shopify, and ad platforms

Preferred

  • Bonus: Knowledge of collectibles, trading cards, or gaming culture

Benefits

  • Health Insurance reimbursement
  • PTO, paid holidays, and staff discounts
  • On-site, collaborative culture in Fort Lauderdale
  • Employee discount
  • Paid time off