Responsibilities

• Partner with the CMO and RevOps to translate go-to-market strategy into an integrated content, demand gen, social, and comms plan, and own performance tracking against the pipeline waterfall.
• Manage the marketing budget day to day — tracking spend against plan, flagging variances, and reallocating within budget toward what's working.
• Build and run a sustained employee-generated and user-generated content program, turning employees, customers, and power users into organic voices for the brand.
• Own demand generation execution across the full motion — thought-leadership campaigns, account-based advertising, search and visibility programs, and review generation.
• Execute content and collateral in line with brand and positioning — website content, sales collateral, case studies, and customer story content.
• Direct outside creative, design, and web resources to produce on-brand, on-strategy output at pace.
• Own customer marketing execution, including adoption and expansion campaigns and champion and advocacy programs.
• Execute PR and communications in support of executive visibility, speaking opportunities, and thought leadership placement.

Requirements

• 7+ years of B2B marketing experience, with meaningful ownership of demand generation, content, or growth marketing at a high-growth company.
• Track record owning a marketing budget and managing vendor and agency relationships.
• Experience building and scaling an organic advocacy program — employee-generated or customer-generated content — as a real growth channel, not a side project.
• Strong written and verbal communicator, comfortable executing hands-on rather than only directing others.
• Data-driven approach to campaign performance, with experience defining and tracking pipeline, cost-per-opportunity, conversion, and channel-level ROI metrics.

Preferred

• Experience marketing to enterprise or go-to-market/revenue operations buyers.
• Familiarity with AI-assisted marketing tooling — messaging and asset systems, campaign automation, account intelligence, or content generation.
• Experience in an early-stage or high-growth startup, building marketing infrastructure from the ground up.
• A generalist background spanning both brand/content and demand generation, comfortable flexing across functions.

Benefits

• stock options and company-paid benefits.
• base salary, equity, and a full range of benefits and perks.