Director, Market Narratives

Responsibilities

• Own and evolve the overall narrative, positioning, and messaging strategy for Best Buy Ads.
• Develop audience-specific value propositions and sales narratives for brands, agencies, shoppers, and strategic advertiser segments.
• Create compelling customer stories, commercialization materials, and thought leadership that support revenue growth and client engagement.
• Translate market, consumer, product, and business insights into clear, impactful storytelling and communications.
• Drive messaging consistency by establishing narrative standards and partnering across Sales, Client Solutions, Product Marketing, Partnerships, and executive leadership.
• Lead and develop a team focused on industry visibility, experiential marketing, Marketplace commercialization, and strategic communications while aligning resources to key growth priorities.

Requirements

• 8+ years of experience in go-to-market strategy, product marketing, commercialization, client solutions, and/or communications.
• 5+ years experience in Digital Advertising and/or AdTech
• 2+ years of experience leading and developing direct-report teams
• Skilled in using leading Artificial Intelligence (AI) and Large Language Model (LLM) platforms to efficiently develop marketing content, sales collateral, and customer-facing communications.
• Exceptional storytelling, executive communication, and presentation development skills.
• Proven ability to influence senior leaders and align cross-functional stakeholders.
• Strong strategic thinking, business acumen, and organizational leadership skills.

Preferred

• Experience supporting revenue-generating organizations and developing customer-facing content preferred.

Benefits

• We’re committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.
• Our benefits include: Competitive pay Great employee discount Financial savings and retirement resources Support for your physical and mental well-being Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.
• Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.
• For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.