Director, Market Data & Analytics

Austin, TX

Salary Not AvailableDirector/Executive6+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the measurement and data layer for marketing analytics, turning complex signals into trusted, leadership-ready insight across dashboards, attribution, and cross-pod reporting while collaborating with Marketing Ops and the web team to tie signals to campaigns and market themes.

  • Own the measurement layer and core MI metrics with an in-house, auditable methodology
  • Build cross-pod reporting and connect it to campaigns and market themes
  • Stand up per-asset attribution and maintain the MI Databricks data warehouse

Job Description

Responsibilities

  • Own the measurement layer
  • Define and operate the core MI metrics with rigorous, transparent, in-house methodology that leadership can trust and query any time
  • Build cross-pod performance reporting (PR, social, influencer, podcast, customer excellence) and connect it to campaigns and market themes
  • Stand up per-asset attribution so the function can show what converted
  • Own the tooling & warehouse
  • Administer the measurement stack, including onboarding, dashboards, and live MCP access
  • Build and maintain the MI Databricks data warehouse
  • Collaborate with the web team on AEO/GEO optimization
  • Distribute the data
  • Pipe MI intelligence back out through TrendIQ so other teams (e.g. sellers preparing for a meeting) get relevant, timely context

Requirements

  • 6+ years in marketing analytics, marketing/revenue operations, or data analytics, including ownership of measurement for a marketing or comms function
  • Hands-on with marketing-measurement platforms (media monitoring / SOV / social analytics); comfortable owning tool administration and methodology
  • Working fluency with a modern data stack (e.g. Databricks or equivalent) and with connecting disparate sources into shared reporting
  • Strong communicator who turns data into a clear story for senior leaders
  • High AI fluency; comfortable with MCP/agentic tooling

Preferred

  • B2B tech / cybersecurity; understands the CISO/security audience and competitive set
  • Familiarity with AEO/GEO measurement and SEO/SEM fundamentals
  • Experience partnering with a Marketing Ops / BI function on data ownership
  • SQL / analytics-engineering fluency; dashboarding

Benefits

  • Comprehensive medical, dental and vision insurance
  • Life insurance
  • Short & Long Term Disability
  • Pre-partum, maternity, parental and medical leave
  • Mental Health Wellness Program
  • Adoption Assistance
  • Wellness Incentive
  • Pet Insurance
  • 401(k) with company match
  • Paid Time Off
  • 14 Annual Holidays
  • Tuition Assistance
  • Employee Resource Groups
  • We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.
Trend Micro Inc. logo

Trend Micro Inc.

Where security meets what’s next The world is changing fast. AI is reshaping how organizations operate, innovate, and connect – and redefining what effective cybersecurity looks like on a global scale. With longstanding deep security expertise and clear market leadership, Trend Micro leads - from securing critical assets to advancing mobility and protecting modern digital life – at every layer of the digital ecosystem. Setting the standard for cybersecurity across 185 countries and more than 500,000 organizations, today Trend Micro operates as the publicly listed parent organization behind a focused portfolio of cybersecurity businesses, each serving distinct customers, markets, and needs. Trend Micro's portfolio contains:- TrendAITM is the enterprise security business of Trend MicroTM and the undisputed leader in AI security, with unmatched platform security expertise. Follow TrendAI's LinkedIn page for updates.- TrendLife: Protect your digital life, everywhere by securing your devices, data, and privacy across mobile and home environments. Helping keep you and your family safe from scams, ransomware, and identity theft – wherever you are.

73 employees (11 in marketing)