Director, Market Access Marketing

Burlington, MA

$185K/yr – $240K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

Job Summary

Drive market access strategy and cross-functional execution for a pharma access program spanning payer, provider, and patient segments.

  • Lead development of comprehensive market access strategy across payer, provider, and patient segments
  • Must-have: 8+ years of pharmaceutical/biotech experience, including direct Market Access Marketing experience
  • Standout: Demonstrated ability to own and lead access strategy and execution independently in a complex, cross-functional environment

Job Description

Drive market access strategy and cross-functional execution for a pharma access program spanning payer, provider, and patient segments.

  • Lead development of comprehensive market access strategy across payer, provider, and patient segments
  • Translate business objectives into differentiated value propositions for payers, HCPs, GPOs, and health systems
  • Apply segmentation and scenario planning to prioritize investments and maximize access impact
  • Continuously assess and adapt strategy based on payer dynamics, competition, and market insights
  • Bridge National Accounts, GPO, Field Access, Sales, Patient Services, Medical, and Channel teams
  • Align access strategy across all touchpoints and execution channels
  • Influence across stakeholders to drive clarity and forward momentum
  • Partner with field teams to translate strategy into pull-through and field execution
  • Own development of market access materials and communications for payer, HCP, GPO, field, and patient support
  • Ensure messaging is clear, differentiated, and aligned to reimbursement realities
  • 8+ years of pharmaceutical/biotech experience, including direct Market Access Marketing experience
  • Demonstrated ability to own and lead access strategy and execution independently in a complex, cross-functional environment
  • Deep understanding of payer landscape, reimbursement dynamics, patient services, and access barriers
  • Proven ability to lead cross-functional teams and influence senior stakeholders without direct authority
  • Strong strategic thinking, problem-solving, and decision-making capabilities
  • High proficiency in Excel, PowerPoint, and development of customer-facing materials
  • Experience with step edits, prior authorizations, hubs
  • Experience in creating and communicating value narratives for access opportunities
  • Capability to monitor coverage changes and reimbursement dynamics to inform strategy
  • Ability to work in a fast-paced environment with competing priorities
  • advanced degree (MBA, MPH, PharmD) preferred
  • Experience in oncology and/or specialty markets with access complexity strongly preferred
  • Strong strategic thinking, problem-solving, and decision-making capabilities (implied)
  • High proficiency in Excel, PowerPoint, and development of customer-facing materials (implied)
  • Comprehensive medical coverage
  • Dental and vision coverage
  • Generous paid time-off
  • 401(k) retirement plan with competitive company match
  • Medical & Dependent Care Flexible Spending Account
  • Monthly cell phone reimbursement
  • Employee Assistance Program
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PharmaEssentia

PharmaEssentia USA Corporation, a subsidiary of PharmaEssentia Corporation (TWSE: 6446), a global biopharmaceutical innovator based in Taiwan, leveraging deep expertise and proven scientific principles to deliver new biologics in hematology, oncology, and immunology. Founded in 2003, PharmaEssentia is now expanding its global presence with operations in the U.S., Japan, China and Korea.

Founded in 2003
Burlington, Massachusetts, USA
337 employees (10 in marketing)

Salaries

Posted range

$185K/yr – $240K/yr

Taken straight from the job posting.

See all PharmaEssentia salaries
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Director, Market Access Marketing

PharmaEssentia · Burlington, MA