Responsibilities

• Leads the strategy, design and marketing of broad and targeted promotions spanning customer journey stages, member tiers and lifecycle segments.
• Builds cohesive lifecycle and promotional strategies that support member growth, incremental revenue, engagement, customer lifetime value and sustained pointable activity.
• Develops go-to-market strategies and channel plans for launch, sustainment and optimization of promotions, promotional experiences and new loyalty capabilities.
• Collaborates closely with cross-functional stakeholders to ensure integrated strategies, clear requirements and consistent marketing execution across global activations.
• Applies knowledge of industry trends, emerging technologies and martech capabilities to increase speed to market, optimize campaign timing and improve member experience.
• Oversees external agency relationships, including creative and consulting partners, from briefing and project planning through creative development, execution and optimization.
• Manages marketing budgets effectively and ensures alignment with strategic priorities, campaign goals and business impact.
• Leads the Promotional Workstream of the Loyalty Business Transformation and other special projects, representing the marketing point of view throughout planning, development, launch and sustainment.
• Provides input into member experience, technology, data, communications and operational requirements for new promotional and loyalty capabilities.
• Identifies new promotional opportunities and experience enhancements that support member acquisition, activation, engagement, retention and reactivation.

Requirements

• Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major.
• Seven or more years of relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of exceptional performance.
• Experience developing and managing end-to-end marketing campaign strategies across digital, email, owned channels and other relevant customer touchpoints.
• Experience in loyalty marketing, lifecycle marketing, promotions & offer strategy

Preferred

• Prior experience developing broad and targeted promotions, member-exclusive offers, lifecycle journeys, enrollment / acquisition strategies and engagement or reactivation campaigns.
• Understanding of promotional economics, campaign measurement, audience segmentation, offer design, performance optimization and budget forecasting.
• Experience translating member insights, analytics and business objectives into clear marketing strategies, experience requirements and go-to-market plans.
• Experience partnering with creative agencies, marketing consulting firms, analytics teams, technology teams, operations partners and regional / continent stakeholders.
• Interest in emerging technology, martech capabilities, personalization and digital customer experience innovation.

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.