Responsibilities

• Lead the vision, strategy, and execution of lifecycle and performance marketing to drive fan acquisition, engagement, retention, and revenue growth
• Champion the implementation, adoption, and continuous optimization of Salesforce as the core CRM and lifecycle marketing platform
• Design and evolve end-to-end fan journeys across key touchpoints including email, SMS, mobile app, web, and in-stadium point-of-sale experiences
• Own FC Cincinnati’s paid marketing strategy and investment across SEM, paid social, CTV, OOH, and emerging channels to support ticket sales, memberships, and special initiatives
• Partner closely with Ticketing, Business Strategy & Analytics (BS&A), and Data teams to align campaigns with demand curves, inventory, and sales priorities
• Develop and scale audience segmentation, personalization, and automation strategies to maximize fan lifetime value
• Collaborate with marketing, creative, and content teams to ensure messaging is fan-first, on-brand, and performance-driven
• Lead agency relationships, including Auxiliary and Tradeable Bits, managing scopes, performance, and accountability
• Oversee dashboard development, reporting, and insight generation in partnership with BS&A to support revenue growth and executive decision-making
• Manage budgets, pacing, and forecasting across lifecycle and paid marketing efforts

Requirements

• Bachelor’s degree in marketing, business, analytics, or a related field
• 8+ years of experience in lifecycle, performance, growth, or digital marketing
• Proven experience leading CRM and lifecycle marketing programs across email, SMS, mobile, and web
• Hands-on experience implementing and optimizing Salesforce or similar CRM platforms
• Strong expertise in paid media strategy across SEM, paid social, CTV, OOH, and emerging channels
• Data-driven mindset with experience in attribution, testing, and performance optimization
• Experience managing agency partners and external vendors
• Strong cross-functional collaboration and stakeholder management skills
• Experience leading and developing high-performing teams
• Passion for soccer and commitment to the FC Cincinnati brand

Benefits

• Generous paid time off and holiday time
• Option for one work from home day per week (by department and schedule)
• Medical, Dental, Vision, Life Insurance, 401k plan with company match
• Short-Term & Long-Term Disability Insurance
• Maternity & Paternity Leave and Family Building Benefit
• Employee Assistance Program and free subscription to the Calm App
• Discount off merchandise in the FCC team store
• Community volunteer opportunities
• Professional development and Frequent team building opportunities
• Employee recognition programs and referral programs