Director, JIDEYTRO HCP Marketing

Responsibilities

• Periodically engage with JIDEYTRO HCP customers to understand customer insights, supporting strategy evolution and improved execution
• Partner with other functions (e.g., Insights & Analytics, Brand Strategy, Thought Leader Liaisons, Medical Affairs) to identify / fill critical insight gaps, synthesize findings, and make insight-backed recommendations for HCP engagement strategies, messaging, and tactical plans / execution
• Develop compelling HCP engagement strategies aligned to overall Brand Strategy
• Lead development of HCP tactical plan aligned to key engagement strategies and overall Brand Strategy with clear budget allocation and KPIs
• Collaborate with Digital Marketing, Thought Leader Liaisons, and other HCP Marketers (e.g., Peer-to-peer & Congresses) to develop and execute a comprehensive, HCP Marketing tactical plan, budget, and performance measurement plan
• Collaborate as necessary with Patient- and Healthcare Decision Maker-directed Marketers to ensure a holistic positive customer experience
• Lead development of insight-driven HCP messaging
• Lead development of HCP campaign as needed, consistent with aligned Positioning / Branding and customer insights
• Lead development of HCP Peer-to-Peer and Congress strategy with other HCP Marketing Director and Thought Leader Liaisons and contribute to / oversee tactical execution as needed
• Lead development of HCP personal promotion materials (e.g., Core Visual Aid), including management of agency partners and collaboration with Medical, Legal, and Regulatory for review / approval of materials

Requirements

• Bachelor’s degree required
• 10+ years of biopharma experience with at least 5+ years of oncology Marketing experience, including US product or indication launch experience. NSCLC Marketing and/or sales experience preferred
• Highly experienced in personal promotion tactics, creative campaigns, market research (including testing of messages / promotional materials), message development, tactical planning, and HCP / sales force engagement
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and communicate across organization
• Demonstrated experience in managing vendors, meeting dynamic timelines, scenario planning, organizational socialization, and responsibly managing budgets
• Successful track record of cross-functional collaboration
• Willingness to travel domestically up to 20%

Benefits

• medical, dental, and vision insurance
• 401(k) retirement savings plan
• generous paid time off (including a summer and winter company shutdown)
• and much more