Director, JIDEYTRO HCP Marketing

Responsibilities

• Periodically engage with JIDEYTRO HCP customers to understand customer insights, supporting strategy evolution and improved execution
• Partner with other functions (e.g., Insights & Analytics, Brand Strategy, Thought Leader Liaisons, Medical Affairs) to identify / fill critical insight gaps, synthesize findings, and make insight-backed recommendations for HCP engagement strategies, messaging, and tactical plans / execution
• Develop compelling HCP engagement strategies aligned to overall Brand Strategy
• Lead development of HCP tactical plan aligned to key engagement strategies and overall Brand Strategy with clear budget allocation and KPIs
• Collaborate with Digital Marketing, Thought Leader Liaisons, and other HCP Marketers (e.g., Peer-to-peer & Congresses) to develop and execute a comprehensive, HCP Marketing tactical plan, budget, and performance measurement plan
• Collaborate as necessary with Patient- and Healthcare Decision Maker-directed Marketers to ensure a holistic positive customer experience
• Lead development of insight-driven HCP messaging
• Lead development of HCP campaign as needed, consistent with aligned Positioning / Branding and customer insights
• Lead development of HCP Peer-to-Peer and Congress strategy with other HCP Marketing Director and Thought Leader Liaisons and contribute to / oversee tactical execution as needed
• Lead development of HCP personal promotion materials (e.g., Core Visual Aid), including management of agency partners and collaboration with Medical, Legal, and Regulatory for review / approval of materials

Requirements

• Bachelor’s degree required
• 10+ years of biopharma experience with at least 5+ years of oncology Marketing experience, including US product or indication launch experience. NSCLC Marketing and/or sales experience preferred
• Highly experienced in personal promotion tactics, creative campaigns, market research (including testing of messages / promotional materials), message development, tactical planning, and HCP / sales force engagement
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and communicate across organization
• Demonstrated experience in managing vendors, meeting dynamic timelines, scenario planning, organizational socialization, and responsibly managing budgets
• Successful track record of cross-functional collaboration
• Willingness to travel domestically up to 20%

Preferred

• NSCLC Marketing and/or sales experience preferred

Benefits

• Nuvalent is committed to fair and equitable compensation practices, aiming to provide employees with competitive total rewards packages.
• The targeted salary range reflects what Nuvalent reasonably and in good faith expects to offer for this position at the time of posting, but the final salary determination may be within or outside this range based on various factors, including, but the final salary determination may be within or outside this range based on various factors, including, but the number of factors, experience, skills, education, and market factors.
• Nuvalent also offers a comprehensive benefit package to support our employees at each stage of their career, financial, health, and well-being journey, including medical, dental, and vision insurance, 401(k) retirement savings plan, generous paid time off (including a summer and winter company shutdown), and much more.