Responsibilities

• Develop comprehensive marketing strategies and plans that encompass consumer marketing, partnerships, public relations and global distribution channel marketing for assigned international markets.
• Collaborate with brand and content teams and global agencies to develop and implement consumer advertising and owned channel strategies.
• Collaborate with travel trade and earned media teams to build cohesive plans for each market, leveraging global strategies and content.
• Build international alliances, forge strategic partnerships, and craft co-op campaigns.
• Oversee in-market teams who are responsible for the management of key sales and media missions, trade shows and events in the international regions; attend on behalf of Visit California as necessary.
• Convey the organization’s vision and direction to in-market teams.
• Negotiate annual contracts, set annual objectives, and map key deliverables for in-market agencies.
• Hire and train in-market and internal staff and deliver annual performance reviews.
• Manage and reconcile market-specific budgets monthly.
• Create measurable ROI for all programs.

Requirements

• Proven track record managing and launching international marketing campaigns.
• Ability to communicate professionally and lead cross-functional teams working in various time zones.
• Demonstrated ability to manage multi-million-dollar campaigns and programs.
• Minimum of eight years of professional experience in the marketing and/or tourism.
• Extensive knowledge of California’s travel product.
• Strong written and verbal communication skills. Ability to present to large groups.
• Strong budget and account management experience.
• Strong organizational skills and ability to handle multiple tasks and meet deadlines.
• Some international travel will be required.
• Position is based in Visit California’s global headquarters located in Sacramento, California, and staff are required to be in the office 2/3 days a week when not traveling on business.

Preferred

• Previous experience working with international markets a plus.

Benefits

• In addition to a competitive salary, Visit California offers an excellent health benefit package. We also offer a fantastic PTO and holiday leave package, 401(k) plan, professional development, an employee discount network, an employee assistance program (EAP), fitness center access, parking, a hybrid work environment, and much more!