Director of International CRM

Responsibilities

• Strategic Leadership
• Define Alo’s international CRM strategy, balancing U.S. maturity with international growth needs.
• Drive the evolution from a merchandise-calendar-driven approach to a customer-centric, lifecycle-driven strategy.
• Establish a long-term international CRM roadmap aligned with Alo’s brand vision and revenue goals.
• Program Management & Execution
• Oversee all International CRM campaigns across email, push, and SMS, ensuring world-class creative, segmentation, and execution.
• Lead lifecycle programs (welcome, retention, loyalty, reactivation, winback) across all regions.
• Build frameworks for testing, optimization, and personalization to continuously improve engagement and retention.
• International Growth Enablement
• Partner with in-market stakeholders to localize messaging strategies that reflect regional consumer behaviors and cultural nuances.

Requirements

• 8-10+ years in CRM, lifecycle, or retention marketing; 5+ years in senior leadership.
• Experience leading CRM at scale for a global retail, lifestyle, or consumer brand.
• Deep expertise in email, SMS, and push, including automation and personalization.
• Demonstrated success in driving international CRM strategies.
• Strong analytical background; fluency in marketing technology and data platforms.
• Exceptional leadership and communication skills; ability to influence at all levels of the organization.

Benefits

• Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.