Responsibilities

• Directs the internal and external communications functions of the health system
• Leads the development and execution of a comprehensive content strategy supporting internal and external communications goals.
• Oversees social media analytics to ensure growth in engagement and reach; provides regular reporting and optimization recommendations.
• Supports the Vice President of Marketing & Communications in executive leadership of the marketing & communications department.
• Directs and manages budget functions for internal and external communications within the overall Marketing & Communications budget. Maintains expenditures within approved budgets.
• Develops annual goals internal and external communications goals consistent with Memorial Health System’s Strategic Plan and Goals and monitors the status of goal achievement using 30-day action plans.
• Leads managers for internal and external communications functions, and executive communications business partners and specialists. Oversees the professional development track of supervised staff.
• In conjunction with the VP of Marketing & Communications, develops and maintains internal and external communications policies and procedures including but not limited to social media, crisis communications, media relations and internal communications.
• Provides crisis communications strategy, counsel and responses to enterprise spokespersons and serves at the organization’s PIO in conjunction with the Manager of External Communications and the VP of Marketing & Communications when necessary, during crisis or Incident Command activation.
• Works closely with the MarComm Digital Experience team to align framework, policy, process and deployment of internal communications on WorkVivo and other internal communications platforms.

Requirements

• Bachelor’s degree in business, communications, marketing, public relations or related field required; master’s degree preferred
• 8-10 years of experience in communications, marketing, public relations or a related field
• Demonstrated leadership, team-building and performance management skills
• Expert oral and written communications skills, and exceptional listening attributes
• Expert writing, drafting, editing and content creation skills
• Proven record of accomplishment in leading cross-functional teams where achieving effective outcomes relies on an ability to work cooperatively with others, persuade and influence
• Demonstrated effective use of best practices and innovative trends in communications, social media and public relations
• Excellent human relation skills and experience working with a broad range of people in diverse settings
• Demonstrated ability to evaluate and measure quantitative and qualitative information in support of data-driven communications
• Demonstrated proficiency of Microsoft applications. Willingness to become proficient in other system-adopted software and programs
• Strong personal and professional commitment to Memorial Health System’s mission, vision and values and health system culture
• Proven ability to quickly grasp industry and business-wide concepts to assess implications to drive actions and to capitalize on opportunities

Preferred

• Master’s degree preferred
• Healthcare or hospital system communications, corporate communications, media relations and social media experience preferred
• Demonstrated leadership, team-building and performance management skills (as desirable)
• Excellent human relation skills and experience working with a broad range of people in diverse settings (as desirable)
• Proven ability to quickly grasp industry and business-wide concepts to assess implications to drive actions and to capitalize on opportunities (as desirable)