Director, Integrated Strategy & Planning

New York City, NY (Hybrid)

$140K/yr – $150K/yrDirector/Executive7+ years expFull time

Posted 4 days ago

Job Summary

Owns national and local media strategy and planning end-to-end, guiding integrated, omni-channel investment decisions and client-facing strategy discussions. Leads the application of in-market insights to future plans and recommendations.

Owns end-to-end planning across multiple channels and formats
Leads client-facing strategy and investment discussions
Translates performance data into actionable planning adjustments

Job Description

Responsibilities

Integrated Strategy: Develop full-funnel national and local market plans across linear TV, streaming/CTV, digital, social, audio and OOH
Omni-Powered Planning: Use Omni Investment + Channel Planner to inform channel strategy, investment allocations and recommendations
Client Leadership: Lead client-facing strategy, planning and investment discussions and clearly articulate recommendations
Performance-Informed Planning: Apply in-market learnings and performance insights to evolve channel planning and future investment decisions

Requirements

7-10+ years of integrated media strategy and planning experience
Strong strategic, analytical and investment planning capabilities
Confident client-facing presenter and storyteller
Experience with media mix and planning platforms; Omni experience strongly preferred

Preferred

Working knowledge of Mediaocean, STRATA, Core Direct, Nielsen, Comscore and/or Kantar

Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996

New York, Iowa, USA

14K employees (3,943 in marketing)

www.omnicommedia.com

60% recommend to a friend

74% CEO approval