Responsibilities

• Translate strategic direction into powerful Catalyzing Ideas and briefs grounded in creative insight and contextual possibility
• Build the strategic rationale—not just what we're doing, but why it matters and how it moves the business
• Develop brand worlds that breathe life into ideas—articulating character, conviction, and edges with specificity
• Help creative teams uncover the strategic insight that should drive their work. Identify how ideas work across the full B2B lifecycle. Help media teams see how that idea scales. Understand how ideas need to live in social and influencer contexts
• Develop content and sales enablement strategies that support the buying experience – going beyond the expected to elevate the brand a thought leader in the category while optimizing for LLMs
• Identify WHERE ideas reach the right buying groups and HOW they show up in context—across paid media, owned channels, social platforms, and influencer partnerships
• Research and surface buyer signals that inform where and when strategy becomes relevant and urgent
• Understand signal stacking—how multiple signals cluster to create moments of greatest impact
• Help teams understand how their work feeds the whole and why that connection matters
• Work with creative, content, media, social, and influencer partners to ensure strategy translates consistently across all touchpoints

Requirements

• 6-10 years strategy experience with demonstrated fluency in creative strategy, content strategy, experience strategy AND media strategy
• Proven ability to develop and communicate breakthrough strategic thinking, not just execute briefs
• Track record working on B2B brands in complex strategic environments
• Experience working across creative, content, experience and media functions
• Comfort engaging with senior stakeholders in strategic conversations
• Intellectual Foundation: Understanding of how ideas propagate and land in culture—not just single-moment performance
• Intellectual Foundation: Ability to hold multiple perspectives, audiences, and signals in mind simultaneously
• Intellectual Foundation: Comfort moving between strategic thinking and tactical execution, between 30,000 feet and the work itself
• Intellectual Foundation: Understanding of signal stacking—how audience signals cluster to create moments of greatest impact
• Intellectual Foundation: Genuine curiosity about how creative and experience thinking complement and inform each other

Preferred

• Experience with social media platforms and/or influencer partnerships a plus

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.