Director Integrated Media Planning - Retail

Los Angeles, CA (Hybrid)

$145K/yr – $160K/yrSenior Level8+ years expFull time

Posted 2 days ago

Job Summary

Own the end-to-end integrated media strategy for large client programs, leading cross-functional collaboration, advocacy for innovative brand tactics, and driving data-driven optimization across CTV, Digital Video, Social, Search, and partnerships.

Job Description

Responsibilities

  • Collaborative Partnership–embraces and drives the OMD approach of building partnerships with others on behalf of our clients.
  • Offer a deep understanding of the landscape (category, competitive, cultural, consumer) and expertise in bringing insights to life effectively within strategic frameworks
  • Apply deep understanding in brand media tactical development across CTV, Digital Video, Social, Search, and Custom Direct Partnerships
  • Provide expert-level experience defending agency work/recommendations and challenging internal/external teams in effort to enhance the work
  • Creative Thinking – takes a brand, an objective and a platform and thinks of innovative ways to bring them together.
  • Hunger for Innovation– our clients want and have access to truly never been done before opportunities. Helps determine the right ones and brings them to life in impactful ways.
  • Relationship Building– practices the ability to be personal, understanding and a desire to do what’s best for the team and the client. Fully engaged and present with clients.
  • Inspiring Leadership – challenges a team to solve clients challenges in unique ways. Inspires others to try new approaches and serves as a role model to the team.

Requirements

  • Graduate of a four-year college or university
  • 8+ years of integrated media planning experience
  • Experience in cross-functional strategic planning and Communications Framework development
  • Experience working with ~$100MM+ range of yearly media spend
  • Experience working closely with Marketing Science/Data Analytics teams to drive optimization recommendations
  • Experience working in fast-paced agency environment with expert-level ability to juggle many different tasks while keeping internal + external teams on track
  • Track record of handling big client ambitions
  • Ability to create and execute a holistic channel approach to planning
  • Experience collaborating with media owners, agency business units and creative agency partners
  • Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
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OMD

3.6 Glassdoor

OMD is the world’s largest media network, with more than 14,000 people working across more than 100 countries.At OMD, We Create What’s Next — delivering creative media solutions to drive sustainable growth for the world’s leading brands. Named the best-performing global media network overall by RECMA, the highest-ranked media agency network on the Effie Effectiveness Index, and Media Network of the Year at the 2025 Cannes Festival of Media, OMD is a leader in innovation, creativity, and cultural relevance.

Founded in 1996
New York, New York, USA
4.2K employees (1,415 in marketing)
67% recommend to a friend
82% CEO approval

Salaries

Posted range

$145K/yr – $160K/yr

Taken straight from the job posting.

See all OMD salaries

Marketing Team

Marketing Team Size
1,318 (31% of company)
Marketing Roles Posted (Last 30 Days)
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Monthly Visitors
54K
Traffic Source Mix
Search
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Direct
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Referral
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Social
3.4%
Paid
1%

Headcount Trend

Current headcount: ~4.2K

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Director Integrated Media Planning - Retail

OMD · Los Angeles, CA · Hybrid