Drive the integrated media planning and investment at Adore Me, leading cross-channel strategy, measurement, and finance-aligned execution.

• Own the media investment plan across channels, funnel stages, and business needs.
• Must-have: 10+ years in media strategy or integrated marketing leadership managing $20M+ budgets.
• Standout: Cross-functional leadership across brand, analytics, and finance with global collaboration.

Responsibilities

• Integrated Media Planning & Investment Strategy - Own the allocation of marketing spend across channels, funnel stages, and customer segments - Define the role of different media types across the customer journey and brand lifecycle - Determine the balance between performance efficiency and demand creation - Translate company goals into a clear media investment plan - Right-size investment relative to business stage and brand needs
• Channel Portfolio Leadership - Define how paid social, search, partnerships, and emerging media contribute to the overall media plan - Establish the role each channel plays in acquisition vs retention, vs loyalty, and guide channel leads in building detailed plans - Evaluate new media opportunities and decide when they should graduate into core channels - Identify and develop new scalable media opportunities
• Measurement & Decision Frameworks - Partner with analytics to understand incrementality, saturation, and contribution - Establish principles and criteria for investment decisions and prioritization - Interpret media performance and measurement outputs into clear business implications for leadership - Drive structured experimentation and learning across channels
• Business & Financial Alignment - Connect marketing investment to revenue targets and growth expectations - Align media plans with company milestones (product launches, brand initiatives) - Serve as the primary liaison between Marketing and Finance on media investment decisions and tradeoffs - Present investment strategy and outcomes to leadership - Help leadership make confident investment decisions
• Cross-Functional Leadership - Lead the media team’s strategic direction - Partner with Brand and Creative on message effectiveness - Ensure media supports brand positioning, not just platform performance - Act as the bridge between execution teams and company priorities - Evaluate media opportunities through brand, customer, and financial impact

Requirements

• Bachelor’s degree in Marketing, Business, Economics, or a related field
• 10+ years of experience in media strategy, performance marketing, or integrated marketing leadership
• Experience managing large marketing budgets ($20M+ annually)
• Experience working within a brand organization (not solely agency-side)
• Familiarity with incrementality testing, MMM, or lift measurement
• Ability to lead cross-functional initiatives autonomously
• Experienced in balancing brand-building and performance objectives
• Strong business judgment and ability to connect media performance to financial and brand outcomes
• Leading teams and decisions through periods of change or ambiguity
• Demonstrated ability to communicate and collaborate effectively across global teams by adapting to diverse cultural norms, respecting time zone differences, and leveraging digital collaboration tools to maintain alignment and productivity
• Ability and willingness to work on-site at our office in Tribeca on Mondays, Tuesdays, and Thursdays

Benefits

• 401(k) + matching
• Medical, dental, and vision
• Paid holidays
• Sick time
• Paid parental leave for new parents
• Paid prenatal leave
• FSA
• HSA
• EAP
• Dependent care savings program