Director Integrated Media & Content

Chicago, IL (Hybrid)

$132K/yr – $213K/yrDirector/ExecutiveFull time

Posted 3 weeks ago

Job Summary

Lead and own the integrated media planning and strategy across the Wells portfolio, shaping upfront media, measurement, and content capabilities while partnering with Brand leaders, the Media Agency, and cross-functional teams to drive full-funnel activation and growth in eCommerce and retail media.

  • Define IMC principles, playbooks, and learning agendas to inform annual planning
  • Align leadership on performance cadence and agency deliverables, and accelerate content and retail media capabilities

Job Description

Responsibilities

  • Lead annual integrated media planning and strategy across the Wells portfolio of brands.
  • Develop paid media principles and playbook to inform annual IMC planning process.
  • Collaborate with Brand team leaders to align on marketing budget scenarios and requirements to deliver business objectives and commercial plan.
  • Develop media upfront strategy and requirements for Media Agency to effectively represent Wells Ferrero during upfront negotiations.
  • Translate brand “big idea” into full-funnel media strategies and plans in partnership with Media Agency, including role of retail media.
  • Lead IMC “stage gate” process to translate brand strategy brief and “big idea” into full-funnel strategy across purchase journey.
  • Own brand media target development in partnership with Media Agency.
  • Own Media Agency briefing process and deliverables within Integrated Agency Team (IAT) annual brand planning.
  • Lead development of campaign learning agenda and measurement plan.
  • Align leadership to cadence of performance reports and present performance updates to leadership stakeholders.

Benefits

  • What We Offer At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here .
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Wells Enterprises

Headquartered in Le Mars, Iowa, Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods. We produce more than 900 ice cream and frozen novelties treats. Wells produces Blue Bunny® ice cream, frozen novelties and specialty frozen desserts along with the iconic Bomb Pop® brand. So much ice cream is produced in Le Mars by Wells that the city was designated as the Ice Cream Capital of the World® by the Iowa legislature!Blue Bunny branded items are distributed across the nation. Ice cream enthusiasts can find their favorite Blue Bunny products in grocery, convenience and club stores, on mobile vending trucks and in foodservice settings (such as educational institutions, hospitals and restaurants). The company’s corporate office and two ice cream plants are located in Le Mars. Our two other ice cream plants, one in Henderson, NV and the other in Dunkirk, NY help supply our frozen treats across the United States.Over 4,000 production, sales, office, and support personnel make up the Wells family. With its state-of-the-art production facilities the company is cited by many industry experts as one of the most technically advanced in the industry.

Founded in 1913
Le Mars, Iowa, USA
1.9K employees (114 in marketing)

Salaries

Posted range

$132K/yr – $213K/yr

Taken straight from the job posting.

See all Wells Enterprises salaries

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Director Integrated Media & Content

Wells Enterprises · Chicago, IL · Hybrid