Responsibilities

• Architect campaign strategy, positioning, messaging, and briefs grounded in consumer insights, business performance, analytics, and competitive trends.
• Create new marketing approaches that strengthen brand relevance and accelerate guest acquisition, engagement, and retention.
• Own the integrated marketing calendar, aligning campaigns, promotions, product launches, seasonal moments, and local market activity with key business priorities.
• Build quarterly market plans for company-owned and franchise markets, and secure buy-in from key stakeholders.
• Set priorities, KPIs, budgets, and performance expectations in partnership with senior marketing leadership, and deliver against plan.
• Direct integrated media strategy across paid, social, local, and emerging channels in partnership with agencies and internal teams, ensuring consistent messaging and look and feel across every touchpoint.
• Lead media planning and optimization to maximize ROAS, sales, transactions, guest acquisition, and profitability.
• Accelerate adoption of online ordering, CRM, and loyalty programs through cohesive media and creative strategy.
• Evaluate and scale new channels, partners, and platforms based on performance data.
• Drive promotional strategy and measure effectiveness, including incremental sales, traffic, margin impact, and guest response.

Requirements

• 9+ years developing and executing integrated marketing plans and programs that deliver measurable business results.
• 4+ years leading a team of two or more to achieve its goals.
• Demonstrated success using digital media, social media, and brand messaging to drive results.
• Proven ability to analyze media performance, marketing effectiveness, sales, and competitive trends using quantitative and statistical methods.
• Experience building and executing multi-channel marketing and media plans, with strong command of detailed calendaring and cross-channel coordination.
• Outstanding communication, storytelling, and team leadership skills.
• Proficiency in Microsoft Office Suite (Outlook, PowerPoint, Word, Excel).

Preferred

• Bachelor's degree in marketing, public relations, communications, business, advertising, or a related field.
• Restaurant, food and beverage, or retail experience.
• Franchise experience.

Benefits

• Magnolia Bakery offers eligible salaried team members a competitive benefits package that may include medical, dental, and vision coverage, 401(k), paid time off, paid holidays, life and disability insurance, employee assistance resources, professional development opportunities, and employee discounts. Benefits are subject to eligibility and plan provisions.