Responsibilities

• Lead Ro's highest-priority integrated campaigns
• Own the integrated marketing strategy and execution for major consumer campaigns, including celebrity partnerships, brand moments, and other high-priority launches.
• Translate campaign objectives, audience insights, product claims, and an aligned creative concept into a clear integrated marketing strategy across paid, owned, and earned channels.
• Identify opportunities to maximize a creative concept across channels, ensuring we're not simply adapting the same idea everywhere but taking advantage of what each channel can uniquely contribute.
• Build the campaign architecture: define the role of each channel, key moments, sequencing, dependencies, and how the pieces work together to create greater impact.
• Maintain a holistic view of the consumer experience and ensure campaigns feel cohesive wherever consumers encounter Ro.
• Orchestrate cross-functional teams
• Serve as the single accountable marketing lead for assigned integrated campaigns, bringing together teams across Brand, Product Marketing, Growth,Communications, and other functions.
• Partner with Product Marketing to understand the consumer insight, value proposition, and product claims we can credibly bring to market.
• Partner closely with Brand as they develop the creative concept, helping pressure-test how ideas can extend across channels and identifying opportunities to maximize the concept once aligned.

Requirements

• 10+ years of experience in integrated marketing, brand marketing, consumer marketing, or related roles, within a high-growth consumer, DTC, or digitally native business.
• A track record of personally leading large, cross-channel consumer campaigns from strategy through launch, with clear examples of the role you played and the impact the work had.
• Experience orchestrating campaigns across a mix of paid, owned, and earned channels, with enough fluency across disciplines to connect the work while respecting the expertise of functional channel owners.
• Strong consumer and creative judgment. You know what makes an idea compelling and can identify opportunities to make a strong creative concept work harder across channels without needing to be the person who develops the creative concept.
• Experience partnering closely with Brand/Creative, Product Marketing, Growth/Performance Marketing, Social, Communications/PR, and Lifecycle/CRM teams.
• Exceptional cross-functional leadership. You can create alignment, make decisions, resolve ambiguity, and hold teams accountable without relying on reporting lines.
• Strong operational instincts and attention to detail. You know that exceptional campaigns require both a strong idea and excellent execution.
• Experience operating in a lean, fast-moving organization where senior leaders are expected to both set direction and execute.
• Low ego and high ownership. No part of getting an important campaign successfully into market is beneath you.
• In your first year, you'll have established yourself as the person Ro turns to when we need to bring a major marketing moment to market exceptionally well.