Director, Integrated Commerce

New York, USA (Hybrid)

$100K/yr – $230K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Lead global rollout and market enablement of Commerce Solutions, delivering end-to-end, measurable business impact.

  • Scale Commerce Solutions across priority markets with end-to-end design and delivery.
  • Must-have: Proven experience scaling commerce or retail media across multiple regions.
  • Standout: Establish a repeatable operating cadence from Test to Scale and align cross-functional stakeholders.

Job Description

Responsibilities

  • Scale Commerce Solutions across priority markets (drive global rollout planning and market enablement for established Commerce Solutions capabilities, ensuring they are easy to adopt locally and consistent in quality).
  • Translate global approaches into market-ready guides: positioning, packaging, activation requirements, delivery workflow, and measurement standards.
  • Partner with regional and local teams to accelerate adoption and ensure opportunities convert into live activity.
  • Deliver solution design and implementation (end-to-end) (design outcome-led solutions that connect media strategy, audience/data inputs, activation, and measurement into a cohesive delivery model).
  • Coordinate cross-functional implementation with channel teams, analytics/measurement, operations, and partner/vendor stakeholders.
  • Identify operational blockers and drive resolution - improving processes, clarifying ownership, and enabling repeatable delivery.
  • Drive business outcomes and measurable impact (ensure solutions are designed around clear client outcomes such as increasing in-store visits and real-world engagement, driving incremental sales performance, improving purchase intent and conversion behaviors, strengthening planning and optimization through better commerce insights, and championing a consistent approach to performance tracking).
  • Build a “Test, Scale, Innovate” operating rhythm (establish an operating cadence across global and markets to progress new solution concepts from early-stage testing into repeatable offerings, industrialize solutions that have demonstrated impact, and identify and shape innovation opportunities).
  • Commercial enablement and growth (partner with client strategy teams and markets to proactively bring Commerce Solutions into client conversations, support development of sales narratives/credentials/case studies, and focus on scalable adoption).
  • Stakeholder management and global collaboration (build strong working relationships across global, regional, and market teams, and communicate clearly with stakeholders including senior leadership).
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K

Marketing Team

Marketing Team Size
6,288 (21% of company)
Median Career Experience
10 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
21