Director, Integrated Brand Marketing and Channel Strategy
Riverwoods, IL (Unknown)
Posted 2 days ago
Top 1% of applicants do these two things.
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Job Summary
Own the end-to-end B2B/B2C marketing engine for a global payment network, leading omnichannel strategy, budget optimization, and cross-functional enablement.
- Drive campaign strategy and integrated channel assets across web, social, paid media, and partnerships
- Lead agency and vendor partnerships to ensure top-tier execution and measurable results
- Navigate regulated environments with compliant marketing and data practices
Job Description
Responsibilities
- Campaign Strategy & Execution: Partner with Strategy, Content, and Creative teams to translate core network brand positioning into high-converting campaign themes and integrated channel assets
- Omnichannel Leadership: Lead channel strategies across web, social, paid media, and partner channels, establishing an integrated roadmap aligned with broader network marketing and enterprise goals
- Budget & Channel Optimization: Define optimal channel mixes and manage budget allocations across paid search, paid social, display, and web properties to maximize ROI
- Enablement & Alignment: Collaborate with Sales Enablement and Go-To-Market teams to equip internal stakeholders with brand narratives, launch playbooks, pitch decks, and client outreach assets
- Agency & Vendor Management: Oversee agency partners, media buyers, and vendors to ensure top-tier execution, contract value, and business performance.
- Team Leadership: Build, lead, and mentor a high-performing team of channel specialists and campaign managers
- Market Intelligence: Continuously benchmark best-in-class B2B/B2C marketing tactics and track the competitive payments landscape to continuously innovate our marketing engine
Requirements
- High School Diploma, GED or equivalent certification
- At least 8 years of experience in brand marketing, product marketing, or channel management within financial services or payment networks
Preferred
- Bachelor’s or Master’s Degree in Marketing, Communications or Business
- 9+ years of experience leading integrated marketing campaigns within a global payment network or fintech environment
- Demonstrated success operating within regulated financial, legal, and compliance environments
- Experience managing multi-million dollar paid media budgets and leading creative/media agency relationships
Benefits
- Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
Capital One
At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/
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Funding
Funding History
- Sep 2025Post IPO Debt • $2.8B
- Jan 2025Post IPO Debt • $1.8B
- May 2023Post IPO Equity • $954M
