Director, Institutional Segment Marketing

Boston, MA (On-site)

$103K/yr – $211K/yrDirector/Executive8+ years expFull time

Posted 9 days ago

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Job Description

Responsibilities

  • Develop and deliver marketing programs aligns with key business initiatives and goals.
  • Work with distribution team leaders, marketing peers, meetings and events, and other groups to optimize our industry event presence to get the most value from our sponsorship dollars.
  • Be a critical connection point with our client-facing teams, providing regular marketing updates.
  • Share trends and best practices to influence segment strategy, including industry and marketplace data.
  • The Director, Institutional Segment Marketing will manage several projects simultaneously, balancing competing priorities and coordinating with many internal stakeholders.
  • Establishing ongoing working relationships with the sales team, relationship managers, marketing peers and cross-functional business partners to ensure successful, on time and on budget delivery of marketing programs.

Requirements

  • Bachelors or equivalent with 8-10 plus years of experience in marketing, strategy, or client engagement within asset management, financial services, or a related institutional environment (institutional investor market experience a plus)
  • Demonstrated experience leading integrated marketing strategies across content, paid media, email, digital, and events.
  • Strong communication and presentation skills, with the ability to translate complex concepts into clear, compelling narratives.
  • Ability to take initiative and operate effectively in a highly matrixed organization.

Benefits

  • comprehensive health care coverage and emotional well-being support
  • market-leading retirement
  • generous paid time off and parental leave
  • charitable giving employee match program
  • educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career
Fidelity Investments logo

Fidelity Investments

4.2 Glassdoor

Fidelity’s mission is to strengthen the financial well-being of our customers and deliver better outcomes for the clients and businesses we serve. Fidelity’s strength comes from the scale of our diversified, market-leading financial services businesses that serve individuals, families, employers, wealth management firms, and institutions. With assets under administration of $15.0 trillion, including discretionary assets of $5.9 trillion as of March 31, 2025, we focus on meeting the unique needs of a broad and growing customer base. Privately held for 78 years, Fidelity employs more than 77,000 associates across the United States, Ireland, and India. For our Terms and Conditions, please visit http://go.fidelity.com/LIterms

Founded in 1946
Boston, MA, US
82K employees (2,556 in marketing)
83% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
120.1M
Monthly Google Ads Budget
$5.1M
Traffic Source Mix
Search
17%
Direct
80.1%
Referral
2.1%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~84.1K

Marketing Team

Marketing Team Size
1,795 (2% of company)
Median Career Experience
20 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$152.8M
Last Raise
$2.5M
Secondary Market, 5 years ago

Funding History

  • Dec 2020
    Secondary Market • $2.5M
  • Jan 2018
    Secondary Market • $1M
  • May 2017
    Secondary Market • $12.5M

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