Responsibilities

• Partner with colleagues across marketing, distribution, communications and compliance to shape and advance the global institutional marketing strategy, aligning marketing priorities with business objectives and growth opportunities.
• Serve as a recognized subject matter expert in institutional and insurance asset management marketing, providing strategic guidance on market positioning, client trends, competitive dynamics, and go-to-market opportunities.
• Lead the development of integrated marketing strategies and thought leadership initiatives that strengthen New York Life Investment Management's positioning across institutional client segments, with a particular focus on Insurance Asset Management.
• Partner with investment teams, affiliate boutiques, product management, consultant relations, and distribution leadership to develop differentiated messaging and integrated go-to-market strategies across public and private market investment capabilities.
• Lead highly complex, cross-functional marketing initiatives across investment affiliates, regional marketing teams, and global distribution partners to drive coordinated execution and business impact.
• Evaluate market trends, competitive intelligence, and marketing performance to inform strategic recommendations, optimize marketing investments, and demonstrate marketing's contribution to commercial outcomes.
• Influence senior business stakeholders through strategic marketing counsel, helping align marketing priorities with evolving client needs and business objectives.
• Ensure institutional marketing programs and communications comply with applicable regulatory and governance standards while maintaining brand consistency and integrity.

Requirements

• 8-10 years of marketing experience within asset management, institutional investment management, insurance asset management, or related financial services sectors.
• Strong knowledge of insurance general account investing, private credit, private equity, real assets, infrastructure, and other alternative investment strategies.
• Experience marketing both public and private market investment capabilities to institutional audiences.
• Demonstrated ability to translate complex investment concepts into compelling client-focused narratives.
• Recognized expertise in institutional asset management marketing with demonstrated experience developing strategic marketing programs that drive business growth.
• Proven ability to influence senior leaders and build trusted partnerships across investment teams, distribution, product management, affiliate boutiques, and executive stakeholders.
• Demonstrated success navigating highly complex, cross-functional marketing initiatives within a global, matrixed organization.
• Strong strategic thinking with the ability to translate market insights into differentiated positioning, go-to-market strategies, and commercial opportunities.
• Excellent written, verbal, presentation, analytical, and project management skills.
• Bachelor's degree preferred; MBA, CAIA, or other advanced degree preferred.

Preferred

• Bachelor's degree preferred; MBA, CAIA, or other advanced degree preferred.

Benefits

• We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site .