Responsibilities

• Serve as the primary client-facing lead for Marketing Mix Modeling engagements, including insights development, storytelling, and executive presentations.
• Work with our media planning and buying teams to translate MMM results (saturation curves, sales drivers, scenario planning outputs, etc.) into clear business implications and media investment strategies.
• Partner with internal analytics and offshore modeling teams to ensure model integrity, proper interpretation, and quality control.
• Develop client-ready presentations for MMM, QBRs, brand lift studies, forecasting initiatives, and other performance reporting needs.
• Operate effectively within a matrixed team environment, partnering with Account, Planning, Activation, and Technology teams to integrate MMM insights into media planning and optimization.
• Train and mentor internal teams on how to interpret MMM results and incorporate insights into strategic recommendations and client communications.
• Identify cross-sell and upsell opportunities tied to measurement and advanced analytics services.
• Support expansion of MMM capability across additional clients, including scoping and proposal development.
• Establish best practices for insight storytelling and standardized MMM presentation frameworks.
• Contribute to agency thought leadership around measurement and ROI-driven media strategy.

Requirements

• 10+ years of experience in marketing analytics, media measurement, or related analytical roles.
• Direct experience interpreting Marketing Mix Models (MMM) and translating outputs into strategic recommendations.
• Strong understanding of ROI modeling, incrementality, forecasting, experimentation, and statistical concepts.
• Proven ability to present complex analytical findings to senior stakeholders.
• Experience building executive-level decks in PowerPoint and synthesizing data into compelling narratives.
• Understanding of digital and offline media ecosystems.
• Strong project management skills and ability to manage multiple client engagements.
• Commercial mindset with experience supporting new business or analytics-driven upsell opportunities.
• Strategic thinker with ability to operate in a matrixed organization and drive cross-team collaboration.