Director, Insight & Strategy (Brand Strategy) (All U.S. Offices)

Kansas City, MO (Hybrid)

$110K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 8 hrs ago

Job Description

Responsibilities

Harnesses data and insights to develop and oversee actionable strategies for audiences, brands and campaigns across paid, earned, owned and shared media
Oversees and coordinates all aspects of complex and varied research projects, including primary research projects (quantitative and qualitative) and secondary research
Co-leads and collaborates with multi-disciplinary teams to drive client deliverables
Designs and facilitates workshops for all levels of client audiences to drive strategic discussions and alignment
Authors and presents proposals to effectively sell in our recommended approach
Develops strategic recommendations for clients in areas such as: audience insights, brand strategy, campaign strategy, change management, corporate culture, etc.
Innovates new ways to visualize, craft storylines and present insights and recommended strategic solutions
Delves deep into data and analytics to guide and oversee all aspects of measurement and performance reporting with associated insights and strategic recommendations
Leverages the power of AI for greater impact across all work
Serves as a strategic consultant to internal and external client team, bringing an adept, insight-based POV

Requirements

8+ years of experience. Prior roles in marketing, account planning, communications, brand strategy, data analytics, consulting or a related field
Willingness and availability to travel occasionally
Experience with data analytics and AI platforms such as MRI Simmons, Meltwater, Claude AI, Copilot and/or Chat GPT
Experience with leading and managing qualitative and quantitative research projects
Experience with clients or companies in healthcare and/or pharmaceuticals space is highly preferable but not required
Experience with clients or companies in the agriculture, energy and/or sustainability space is highly preferable but not required

Preferred

Experience with clients or companies in the healthcare and/or pharmaceuticals space is highly preferable, but not required
Experience with clients or companies in the agriculture, energy and/or sustainability space is highly preferable, but not required

Benefits

best-in-class total rewards package, which includes healthcare coverage, ESOP retirement plan, 401k matching, Health & Wellness stipends and a broad range of other benefits.

Global Prairie

Global Prairie is a purpose-driven marketing firm crafting business-building solutions that help our clients drive social impact and cultivate a healthier world. One part creative agency, one part data analytics firm, and one part consulting company, Global Prairie unites the creativity, insight and strategy needed to drive meaningful change. As a certified B Corporation (B Corp), a legally designated Public Benefit Corporation, 100% employee owned, and Certified by WBENC (Women's Business Enterprise National Council) as Women Owned, we hold ourselves to very high standards of social and environmental performance, accountability and transparency. And because our business model is designed for social good, it's not just the work we do - but how we work - that creates our impact.

Founded in 2008

Kansas City, Missouri, USA

194 employees (32 in marketing)

www.globalprairie.com