Responsibilities

• Define and lead the long-term influencer vision and roadmap, evolving with culture, platforms, and business priorities
• Architect 360° influencer programs across key campaigns and moments, spanning earned, owned, and paid
• Build and manage a high-impact creator ecosystem, balancing scaled partnerships with deeper, strategic relationships
• Lead agency partners and investment with a focus on performance, efficiency, and measurable impact
• Establish measurement frameworks that connect influencer activity to full-funnel and retail outcomes
• Embed influencer into broader marketing planning, ensuring integration with paid, PR, and brand from the outset
• Continuously test, learn, and refine, building a system that improves over time
• Set the vision for a culture-first, brand-rooted social ecosystem that is both reactive and proactive in culture
• Define channel roles across owned, influencer, and paid, ensuring a cohesive system tied to brand and business goals
• Lead platform strategy while identifying and piloting emerging spaces with intention and rigor

Requirements

• 8–10+ years of experience in Influencer, Social, or related fields, with a track record of leading at scale
• Proven ability to set vision and build systems, not just execute
• Deeply immersed in culture and platforms, with strong instinct for what will resonate and why
• Able to zoom in on content and zoom out to identify macro trends and long-term opportunities
• Strong test-and-learn mindset, with experience building adaptive strategies
• Fluent in modern marketing tools and technologies, with a pragmatic approach to implementation
• Highly analytical, able to connect marketing activity to business outcomes
• Experienced people leader who can coach and elevate a team
• Strong cross-functional partner with the ability to influence at all levels
• Brings both creative ambition and operational discipline

Benefits

• In addition to base salary, full-time team members receive medical, dental, and vision insurance, 401K 6% match, and monthly reimbursements for wellness and home office.
• Unlimited PTO and 15+ paid holiday days. Hybrid & flexible remote schedule. Chicago office open to those in the area.
• Paid maternity and paternity leave.
• Bi-annual total team in-person activities.
• Company-wide Continual Education budget.
• Unlimited snacks: Enough meat sticks that if you wanted to eat your body weight in them you could (no judgment here).