Director, HIV Treatment Marketing (DTP) at Gilead Sciences | Foster City, CA | $226K/yr – $293K/yr

Director, HIV Treatment Marketing (DTP)

Foster City, CA (Hybrid)

$226K/yr – $293K/yrDirector/ExecutiveFull time

Posted 6 months ago

Job Summary

Lead end-to-end HIV patient marketing and market growth, from patient intake to adherence, with cross-functional local execution.

Own top/bottom funnel initiatives and multi-channel DTP campaigns tied to local markets.
Must-have: 12+ years in pharma marketing with local market experience.
Standout: Strong cross-functional leadership and multi-agency collaboration with local activation.

Job Description

Responsibilities

Own the very top and very bottom of our marketing funnel, leveraging the partners, ways of marketing, and technologies of the future to 1) bring more people with HIV into care, growing the treatment market; and 2) maintain each patient’s adherence once in care, driving consistency with their treatment engagement and refills.
Build out market growth initiatives to drive initiation and re-engagement in care.
Lead unbranded DTP/DTC strategy, including creative campaign, media plan, and messaging execution across website, digital, social, print, and other patient resources, with a particular focus on how to connect national unbranded plan to prioritized local execution moments, to engage targeted HIV populations.
Design and own all aspects of local marketing and local media amplification of the national DTP marketing plan.
Develop branded and unbranded local / regional market strategic plans, inclusive of communication strategies, community engagement opportunities, patient activation, and media
Partner with the Franchise Community Engagement lead responsible for the execution of local market plans
Lead integration of DTP strategy with HCP and AHCP strategies, and own development of patient content and resources required by those plans
Lead strategy and patient marketing implementation for all live events, including conference strategy and oversight (brand strategy and booth/activity execution for HIV treatment DTP conferences and materials)
Own internal field-focused strategic relationships; act as key connector between the brand team and our key partners who interface with the broader HIV community, including Franchise partners, Field partners, Public Affairs partners, and OL & HCP leads
Own and execute the learning plan required to inform strategy design, define priorities, and drive optimization for branded and unbranded local and regional marketing in collaboration with Franchise, Media, and other partners
Develop effective patient retention and engagement strategies aimed at optimizing brand performance and addressing unmet needs in the HIV patient journey.
Cross-Functional Collaboration: Partner with the HIV Franchise, Public Affairs, and Community Field Teams to ensure aligned efforts for patient retention and market growth.
Agency Management: Manage interagency team relationships to ensure performance and collaboration meet business needs.
Budget and Resource Management: Oversee budgets and resource allocation to ensure efficient and impactful deployment of resources.
Compliance: Ensure alignment with all relevant laws, regulations, and policies.

Requirements

12+ Years with BS/BA
10+ Years with MS/MA or MBA
Extensive understanding of pharmaceutical regulatory requirements and their impact on marketing material development.
Experience in pharmaceutical marketing, patient engagement, or related fields.

Preferred

8+ years of marketing experience, primarily within the biopharmaceutical or pharmaceutical industry.
MBA preferred; bachelor’s degree in marketing or a related field.
HIV-specific experience highly desirable.
Experience translating enterprise strategy into local market impact through field engagement, patient community programs, advocacy collaboration, local DTP marketing initiatives, or access-focused initiatives strongly preferred.
Prior advertising, digital, or communications agency experience is a plus.

Benefits

company-sponsored medical, dental, vision, and life insurance plans*
discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role)
paid time off
a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.

Gilead Sciences

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At Gilead, we set – and achieve – bold ambitions to create a healthier world for all people. From our pioneering virology medicines to our growing impact in oncology, we're delivering innovations once thought impossible in medicine. Our focus goes beyond medicines, and we also strive to remedy health inequities and break down barriers to care. We empower our people to tackle these challenges, and we’re all united in our commitment to help millions of people live healthier lives.Social Media Guidelines: https://www.gilead.com/social-media-guidelines

Founded in 1987

San Mateo, California, USA

15K employees (773 in marketing)

www.gilead.com

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