Responsibilities

• Lead the development of annual HCP professional promotion marketing plans grounded in customer insights, competitive intelligence, and the evolving CARVYKTI evidence base.
• Translate CARTITUDE program data and the broader multiple myeloma treatment landscape into differentiated positioning and messaging for community and academic hematologist-oncologists, with language that will hold up through medical, legal, and regulatory review.
• Monitor competitive dynamics, including other BCMA-directed CAR-T therapies and bispecific antibodies, and translate signals into actionable strategic recommendations.
• Identify and prioritize market opportunities, with particular focus on patient identification, community oncologist education, and authorized treatment center support.
• Partner with Johnson & Johnson across all aspects of HCP professional promotion, including message development, content creation, agency alignment, and tactical execution, while maintaining clear accountability for Legend’s strategic priorities.
• Collaborate with nurse, NPP/omnichannel, patient marketing, and market development leads to ensure consistency across all HCP and patient-facing marketing functions.
• Work with the Key Customer Engagement Team to incorporate HCP insights into strategy and execution.
• Partner with insights and analytics to initiate and interpret market research that deepens understanding of the CARVYKTI customer, the myeloma disease environment, and the CAR-T treatment landscape.
• Collaborate with sales training and the head of sales to equip the field force with strategy, messaging, and materials that are accurate, compelling, and field-ready.
• Manage professional promotion agency partners to deliver plans and tactics on time and within budget.

Requirements

• BA/BS required; MBA or advanced science degree a plus.
• Significant pharmaceutical marketing experience, with meaningful time in HCP-facing brand roles; oncology required.
• Deep knowledge of hematology/oncology strongly preferred; familiarity with multiple myeloma treatment paradigms, BCMA-directed therapeutics, or CAR-T/cellular therapy is a meaningful differentiator.
• Experience operating within co-promotion alliances or complex multi-stakeholder commercial environments preferred.
• Familiarity with the access and operational dynamics of specialty cell therapies, including authorized treatment center infrastructure and the leukapheresis-to-infusion patient journey, is a plus.
• Demonstrated ability to translate complex clinical data into clear, compelling, and compliant HCP-facing communications.
• Strong strategic thinking: able to synthesize competitive intelligence, market data, and customer insights into actionable brand strategy.
• Proven cross-functional leadership: comfortable influencing without authority across alliance partners, internal functions, and agency teams.
• Exceptional written and oral communication skills, including executive-level presentation capability.
• Self-directed and highly accountable, with strong project management skills and the ability to manage multiple priorities simultaneously.

Benefits

• Benefits and Paid Time Off: Medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one.
• We offer eight (8) weeks of paid parental leave after just three (3) months of employment, and a paid time off policy that includes vacation time, personal time, sick time, floating holidays, and eleven (11) company holidays.
• Additional voluntary benefits include flexible spending and health savings accounts, life and AD&D insurance, short- and long-term disability coverage, legal assistance, and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance.
• We also provide voluntary commuter benefits, family planning and care resources, well-being initiatives, and peer-to-peer recognition programs; demonstrating our ongoing commitment to building a culture where our people feel empowered, supported, and inspired to do their best work.