Director, HCP Marketing, Rare Disease (Bylvay)

Cambridge, MA (Hybrid)

$191K/yr – $265K/yrSenior Level12+ years expFull time

Posted 7 days ago

Job Summary

Own and drive the US brand strategy for Bylvay, leading annual planning, cross‑functional execution, and field initiatives to meet revenue and ROI targets.

  • Adult segment leadership and messaging across tactics
  • Cross‑functional planning, congresses, and field execution oversight
  • Performance monitoring and rapid course correction

Job Description

Responsibilities

  • Develop and operate annual tactical plan and operational budget for US market
  • Own and drive the adult segment strategy, positioning, and evolution for Bylvay messaging and materials including tactical development and execution
  • Ensure a single, cohesive brand narrative and aligned prioritization across all initiatives integrating growth drivers such as market development, patient finding, brand differentiation , into one unified strategy
  • Adapt global brand strategy to meet U.S. market needs while maintaining alignment with global direction
  • Manage field training and communications in connection with cholestatic genetic testing
  • Deliver revenue , and profitability targets for the brand
  • Lead integrated tactical planning and execution across HCPs, patients & value & access for adult segment
  • Partner with sales team to co-own field execution and pull-through, ensuring brand strategy drives results
  • Oversee budget planning, forecasting, and resource allocation to maximize ROI
  • Monitor performance, identify risks/opportunities, and drive rapid course correction

Requirements

  • At least 12 years of Biopharma commercial experience; minimum 7 years of pharmaceutical or biotechnology commercial marketing experience
  • Sales or field-based experience strongly preferred
  • Mentally agile and solutions-oriented, with the ability to navigate ambiguity, adapt quickly, and drive practical solutions in a dynamic environment
  • Strong communication and interpersonal skills along with the ability to influence others
  • Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
  • Strong scientific/medical aptitude and experience including knowledge of complex therapeutic areas and dynamic treatment landscapes
  • Knowledge of regulations associated with promotion and industry-supported scientific education activities.
  • Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
  • Excellent written and verbal skills and strong interpersonal communication skills
  • Able to work in a hybrid model including 3 days per week, on average, from our Cambridge, MA HQ

Preferred

  • MBA or advanced degree is a plus

Benefits

  • 401(k) with company contributions
  • group medical, dental and vision coverage
  • life and disability insurance
  • short- and long-term disability insurance
  • flexible spending accounts
  • parential leave
  • paid time off
  • a discretionary winter shutdown
  • well-being allowance
  • commuter benefits
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Ipsen

We are a global biopharmaceutical company with a focus on bringing transformative medicines to patients in three therapeutic areas: Oncology, Rare Disease and Neuroscience.Our pipeline is fueled by external innovation and supported by nearly 100 years of development experience and global hubs in the U.S., France and the U.K. Our teams in more than 40 countries and our partnerships around the world enable us to bring medicines to patients in 88 countries.For more information, visit ipsen.com.Pauta exclusiva para México:Clave de Autorización COFEPRIS: 243300201B1962 CONSULTE A SU MÉDICO.

Founded in 1987
Paris, Île-de-France, FRA
6.5K employees (363 in marketing)

Salaries

Posted range

$191K/yr – $265K/yr

Taken straight from the job posting.

See all Ipsen salaries

Funding

Total Funding
$574.7M
Last Raise
$545.6M
Post IPO Debt, 12 months ago

Funding History

  • Mar 2025
    Post IPO Debt • $545.6M
  • Nov 2017
    Post IPO Equity • $29.1M

Traffic Signals

Monthly Visitors
90.3K
Traffic Source Mix
Search
57.1%
Direct
32.9%
Referral
6.6%
Social
2%
Paid
1.1%

Headcount Trend

Current headcount: ~6.5K

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Director, HCP Marketing, Rare Disease (Bylvay)

Ipsen · Cambridge, MA · Hybrid