Responsibilities

• Brand Strategy
• Develop and operate annual tactical plan and operational budget for US market
• Own and drive the adult segment strategy, positioning, and evolution for Bylvay messaging and materials including tactical development and execution
• Ensure a single, cohesive brand narrative and aligned prioritization across all initiatives integrating growth drivers such as market development, patient finding, brand differentiation, into one unified strategy
• Adapt global brand strategy to meet U.S. market needs while maintaining alignment with global direction
• Manage field training and communications in connection with cholestatic genetic testing
• Commercial Accountability
• Deliver revenue, and profitability targets for the brand
• Lead integrated tactical planning and execution across HCPs, patients & value & access for adult segment
• Partner with sales team to co-own field execution and pull-through, ensuring brand strategy drives results

Requirements

• At least 12 years of Biopharma commercial experience; minimum 7 years of pharmaceutical or biotechnology commercial marketing experience
• Sales or field-based experience strongly preferred
• Mentally agile and solutions-oriented, with the ability to navigate ambiguity, adapt quickly, and drive practical solutions in a dynamic environment
• Strong communication and interpersonal skills along with the ability to influence others
• Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
• Strong scientific/medical aptitude and experience including knowledge of complex therapeutic areas and dynamic treatment landscapes
• Knowledge of regulations associated with promotion and industry-supported scientific education activities
• Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives
• Excellent written and verbal skills and strong interpersonal communication skills
• Bachelor’s degree (BA/BS) required

Benefits

• comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.