Director, HCP Marketing - Medical Education and KOL Strategy, Alzheimer’s Disease Psychosis

Princeton, NJ (Hybrid)

$197K/yr – $239K/yrDirector/Executive8+ years expFull time

Posted 8 days ago

Job Summary

Own and execute the US KOL engagement, congress strategy, and medical education programs for ADP, collaborating with Medical Affairs and cross-functional teams to shape brand strategy and maintain compliant, high-impact external engagements.

  • Lead KOL strategy and governance
  • Drive congress planning and execution across neurology, psychiatry, geriatrics, and LTC
  • Oversee medical education programs and material development

Job Description

Responsibilities

  • KOL Engagement Strategy & Execution
  • - Develop and own the annual U.S. KOL engagement plan for ADP, including identification and tiered prioritization of thought leaders across the multi-specialty HCP landscape (psychiatrists, neurologists, geriatricians, geriatric psychiatrists, PCPs, NPs/PAs, and LTC medical directors)
  • - Build and manage trusted, long-term relationships with priority KOLs and emerging thought leaders, positioning BMS as a credible, science-forward partner in a new disease area for the company
  • - Partner closely with Medical Affairs (MSL team and Medical Directors) to ensure commercial and medical KOL engagement is coordinated, clearly delineated, compliant, and mutually reinforcing — maximizing the collective impact of BMS's external scientific engagement
  • - Plan and execute commercial KOL programs, including advisory boards, promotional speaker development, and peer-to-peer educational events — ensuring timely insight capture and actionable readouts that inform brand strategy and planning
  • - Develop and maintain a KOL governance model, including goal-setting, tracking, and performance evaluation for KOL engagement activities
  • Congress Planning & Execution
  • - Own the end-to-end U.S. commercial congress strategy and execution for ADP, across pre-launch and post-launch timeframes and across priority medical congresses in neurology, psychiatry, geriatrics, LTC, and related fields (e.g., ADPD, IPA, AAIC, GAPNA, ASCP, GSA, ADCD, CTAD)
  • - Define and execute BMS's commercial presence, messaging objectives, booth strategy, and HCP engagement activations at priority congresses, aligned to brand market shaping goals and the evolving ADP scientific platform
  • - Partner with Medical Affairs colleagues on symposia, CME programming, and scientific presentations to ensure commercial and medical objectives are integrated and mutually reinforcing at key congresses

Requirements

  • BA/BS required
  • life sciences degree or equivalent desirable
  • Minimum 8 years of progressive pharmaceutical and/or biopharmaceutical commercial experience, including demonstrated experience in professional promotion, KOL engagement, medical education, and/or congress strategy preferred
  • Proven track record of developing and executing KOL engagement plans, speaker bureau programs, peer-to-peer educational initiatives, and congress strategy in a specialty pharmaceutical or complex disease area context preferred
  • Experience leading or co-leading thought leader programs including advisory boards, speaker training, and HCP engagement forums; demonstrated ability to build meaningful, trusted external relationships with KOLs and influencers preferred
  • Success with launching a brand or major indications preferred
  • Demonstrated success in the evaluation of launch barriers and accelerators; and implementation of new initiatives, plan modifications and capturing new opportunities
  • Functional experience within neuroscience, psychiatry, geriatrics, or Alzheimer's disease strongly preferred
  • Strong understanding of the promotional review process, and the legal, regulatory, and compliance requirements governing HCP engagement, speaker programs, congress activities, and pre-approval market shaping activities
  • Strong organizational skills and attention to detail; ability to manage multiple programs and workstreams simultaneously with a high standard of executional quality

Preferred

  • MBA or graduate degree preferred
Bristol Myers Squibb logo

Bristol Myers Squibb

3.7 Glassdoor

At Bristol Myers Squibb, we work every day to transform patients’ lives through science. That work inspires some of the most interesting, meaningful, and life-changing careers you’ll experience. Join us and pursue innovative ideas alongside some of the brightest minds in biopharma, collaborating with a team rich in diversity of experiences, and perspectives. We have built a sustainable pipeline of potential therapies and are leveraging translational medicine and data analytics to understand how we can deliver the right medicine to the right patient, at the right time, to achieve the best outcome.Whether in a scientific, business or supporting function, a career at BMS means you’ll be inspired every day to grow and thrive through opportunities that are uncommon in scale and scope. Here, you’ll be on the cutting edge of powerful innovation in oncology, hematology, immunology, cardiovascular disease, and fibrosis, with colleagues united in the mission to help patients.Through the Bristol Myers Squibb Foundation, we also promote health equity and seek to improve health outcomes of populations disproportionately affected by serious diseases and conditions. Our mission is to give new hope to help patients prevail over serious disease – it drives everything we do.Review our Social Media Community Guidelines at: https://www.bms.com/social-media-community-guidelines.html

Lawrence, New Jersey, USA
38K employees (1,574 in marketing)
69% recommend to a friend
70% CEO approval

Salaries

Posted range

$197K/yr – $239K/yr

Taken straight from the job posting.

See all Bristol Myers Squibb salaries

Funding

Total Funding
$29.3B
Last Raise
$5.7B
Post IPO Debt, 4 months ago

Funding History

  • Nov 2025
    Post IPO Debt • $5.7B
  • Feb 2024
    Post IPO Debt • $13B
  • Oct 2023
    Post IPO Debt • $4.5B

Traffic Signals

Monthly Visitors
966.3K
Monthly Google Ads Budget
$2.4K
Traffic Source Mix
Search
38.1%
Direct
48.6%
Referral
9%
Social
3.3%
Paid
1%

Headcount Trend

Current headcount: ~38.3K

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