Responsibilities

• Lead for seborrheic dermatitis indication- responsible for evolving strategy to deliver growth and customer satisfaction. Includes brand assessment across insights and analytics, identification of aligned strategies and action plans, and delivering multichannel HCP plan that increases Arcutis’ dermatology products market share in seborrheic dermatitis. Over time, indication accountabilities could shift, so this individual may be called on to support other indications, such as plaque psoriasis or atopic dermatitis.
• Owns HCP strategy across channels; shapes field experience; influences sales leadership. Accountable for delivery of associated campaigns. Expected to act as leader in the organization, demonstrating a positive attitude and taking initiative to drive impactful change.
• Collaborate with Marketing, medical, field sales, training and access teams to develop tactical/logistical plans and timelines, drive implementation of all phases of the plan to ensure programs are successful and meet objectives. Effectively collaborate with marketing workstreams (P2P/MCM) to ensure message consistency and synergies across teams.
• Build strategy for growth and associated tactical plans, executing high impact creative campaign and compelling content, and delivering with a high impact channel plan.
• Manage agencies in successfully developing compelling creative and content, gaining approval for individual tactics and collateral, and delivering campaigns in market. Partner with insights team to continually assess effectiveness and refine approach as needed. Ensure high-quality services from vendors, including compliance with company and industry policies, practices and regulations.
• Effectively collaborating with HCP MCM team and P2P team to ensure message consistency and synergies across teams.
• Build KPIs and inform on effectiveness via shared metrics/dashboards, and adjust plan as needed.
• Following reasonable onboarding time, this individual must be able to display strong marketing voice, with clear POV on what is needed to grow brand.
• Must be able to command respect of sales leaders, effectively articulating strategy and rationale, and driving consistent delivery in the field.
• Shepherd special projects/ initiatives as needed, based on changing brand needs & bandwidth.

Requirements

• Typically requires a bachelor’s degree in a business or scientific discipline
• Requires proven experience in marketing role (8+ years required), including 2+ years in director role (preferred)
• Demonstrated success developing high-impact strategic and tactical plans and budgets for one or more brand indications, including identifying strategic imperatives, aligning prioritized activity plans across workstreams, and creating compelling campaigns with differentiated messaging across personal and nonpersonal channels.
• Proven expertise in shepherding insights projects to completion, developing learning objectives and stimuli. (eq quant/qual/ATUs/message testing via TMPs/concept testing)
• Experience in marketing dermatological topical products is a strong plus
• Competencies include enterprise thinking, prioritization, cross-functional influence, strong POV, excellent communication, and ability to manage multiple priorities with limited supervision

Preferred

• Director-level experience preferred (2+ years)
• Experience in marketing dermatological topical products is a strong plus
• Ability to travel ~20-30% of time is required