Responsibilities

• Narrative Transformation: Lead the charge in transforming raw PLD into a compelling narrative that delivers clear and timely performance metrics.
• Advanced Analytics: Utilize robust data foundations to translate campaign results into high-level insights to proactively refine and scale media.
• Strategic Recommendations: Working alongside the Media Strategist, translate complex PLD discoveries into actionable, strategic recommendations that directly inform and optimize pharmaceutical media investments.
• Forecasting: Shift the narrative focus from past performance reporting toward future strategy and predictive identification.
• Measurement Methodologies: Work to incorporate advanced measurement methodologies, such as multi-touch attribution and ROI analysis, specifically for physician-level engagement.
• Micro-Trend Identification: Oversee internal monitoring tools that allow media teams to identify micro-trends in physician behavior for quicker campaign optimizations.
• Cross-Functional Bridge: Act as the primary bridge between media strategy and AdQ technical teams to guarantee that data outputs are organized for high-level decision-making.
• Mentorship: Build, lead, and mentor a team of advanced media analysts to deepen their expertise in pharmaceutical data sets.
• Skill Advancement: Upskill the team in various media platforms to make them more efficient and effective at extracting insights.
• Innovation Culture: Promote a culture of innovation that incorporates AI and other technologies to improve the speed and depth of data analysis.