Director, HBV/HDV Marketing Promotions

Responsibilities

• Drive bold creative campaigns that educate HCPs and patients to support product utilization
• Develop compelling stories to highlight our differentiated clinical data
• Shape the future of HBV promotions by translating data-driven insights into impactful promotional programs through personal and non-personal channels
• Support the development of HDV promotional strategies and tactics
• Lead development of U.S. HBV HCP personal promotion strategy and executional plan ensuring alignment with brand objectives and evolving market dynamics.
• Create materials for HCP personal promotion in partnership with Sales Leadership, including call flows, objection handling, and sales tools tailored to a mature brand.
• Pull-through new global HBV HCP campaign and shape the development of a new patient campaign
• Lead HBV DTP/DTC promotional efforts
• Assist in the development of HDV promotional materials and initiatives and prepare for competitive market events
• Oversee non-personal tactical initiatives including but not limited to websites, social media, digital/print media initiatives, SEO/SEM, email marketing to optimize success of the brand

Requirements

• Bachelor's Degree and Twelve Years’ Experience
• OR Masters' Degree and Ten Years’ Experience
• OR PhD and Eight Years’ Experience
• Preferred Qualifications
• - 10+ years of experience in pharmaceutical marketing, including with mature brands.
• - Pharmaceutical HCP Promotions experience.
• - MBA or other advanced degree
• - Expertise leading the development of pharmaceutical promotional tools for use in personal and non-personal promotions channels.
• - Experience collaborating with and inspiring sales team members.
• - Proven ability to leverage market insights from multiple data sources to uncover needs, informing brand strategy and translating into tactics.

Preferred

• 10+ years of experience in pharmaceutical marketing, including with mature brands.
• Pharmaceutical HCP Promotions experience.
• MBA or other advanced degree
• Expertise leading the development of pharmaceutical promotional tools for use in personal and non-personal promotions channels.
• Experience collaborating with and inspiring sales team members.
• Proven ability to leverage market insights from multiple data sources to uncover needs, informing brand strategy and translating into tactics.
• Development of KPIs and implementation of systematic monitoring plans to closely track promotional effectiveness and optimize marketing mix.
• Strong leadership and collaboration skills in cross-functional environments.
• Deep understanding of U.S. regulatory requirements and their impact on HCP marketing.
• Strong written, verbal, and interpersonal communication skills across a variety of audiences.

Benefits

• discretionary annual bonus
• discretionary stock-based long-term incentives (eligibility may vary based on role)
• paid time off
• a benefits package
• company-sponsored medical, dental, vision, and life insurance plans
• For additional benefits information, visit: https://www.gilead.com/careers/compensation-benefits-and-wellbeing * Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.