Responsibilities

• Demand Generation : Design and execute multi-channel campaigns (AEO/SEO, SEM, social, growth hacks) to drive qualified leads.
• Content Creation : Develop high-quality content across blogs, case studies, webinars, and customer stories. Build a repeatable content engine that positions Terial as the category leader in commercial roofing software.
• Event Strategy : Own trade show planning and execution, including pre-event planning, on-site execution, and post-event follow-up. Ensure events consistently translate into measurable pipeline and revenue.
• Growth Experimentation : Run rapid, data-driven experiments across channels, messaging, and audience segments. Identify repeatable acquisition strategies and scale what works.
• Brand & Positioning : Help define and refine Terial’s voice in the market. Translate product capabilities into clear, compelling messaging that resonates with contractors and operators.
• Cross-Functional Alignment : Collaborate closely with sales, customer success, product and leadership to ensure consistent messaging and a seamless customer journey.

Requirements

• 5+ years of experience in growth, marketing or GTM roles at high-growth B2B SaaS startups, with preference towards early-stage and vertical SaaS.
• Strong content and communication skills, with the ability to create compelling, clear, and customer-centric messaging across multiple channels.
• AI-native mindset, with demonstrated ability to leverage AI tools to increase output, improve workflows, and drive insights.
• Entrepreneurial mindset: self-starter, no ego, curious and comfortable navigating ambiguity and wearing multiple hats in a fast-paced startup environment.
• Highly collaborative: able to work cross-functionally with sales, product, and leadership teams to drive outcomes.
• Willingness to travel (up to ~10%) for trade shows, customer events and field marketing initiatives.

Preferred

• Experience marketing to construction, trades, or field-service industries is a plus but not required.

Benefits

• Comprehensive medical, vision and dental insurance plans offered (with up to 100% covered)
• 401K plan
• Unlimited PTO
• Weekly team lunch at NYC office in Flatiron