Responsibilities

• Demand generation, end to end: ABM, paid digital, and (possibly) the outbound BDR team.
• The referral and word-of-mouth flywheel. It's already one of our stronger pipeline sources, alongside renewals, partners, and the Game Changers program, but nothing about it is intentional yet.
• Strategy and execution across paid media and email.
• ABM for our enterprise push, from target account selection through campaign execution
• Alignment between marketing and sales, so pipeline generated actually converts to closed business, not just demos that don’t convert
• Rapid experimentation: testing new channels, formats, and offers quickly, and having the judgment to know when a test has run long enough to call it
• The go to market motion around our field marketing events, in partnership with another team member who owns field.
• BDR management, if your background supports it (see below)

Requirements

• Real, hands-on account-based marketing experience, not just familiarity with the concept.
• An AI-forward, growth hacker mentality: you run experiments, not just campaigns.
• A track record of aligning marketing programs to sales outcomes, measured in closed revenue, not just leads.
• You read data and act on it. Show you a funnel and you can tell us where it leaks and what you'd test first, with numbers, not adjectives.
• You know the channels cold. Paid media, SEO, and increasingly the answer-engine surface where buyers now ask questions of a model. You understand what each channel is good for and what it can't do.
• You're fluent in a modern GTM stack. HubSpot, Clay, Apollo, ZoomInfo are tools you've built workflows with, not just logged into.
• You think in leverage. When something needs to scale, your first instinct is to build a system, not to ask for a hire

Preferred

• Prior experience managing a BDR team
• Experience in the events, webinar, or virtual engagement space
• Experience marketing as a challenger brand against larger, better-funded competitors
• Based in New York or San Francisco