Director of Growth

Our revolutionary Cold Plunge uses powerful cooling, filtration, and sanitation to give you cold, clean water whenever you want it, making it far superior to an ice bath or chest freezer. The Plunge is safe for indoor or outdoor use and we've made installation truly plug-and-plunge. Fill your Plunge up with a hose, turn it on, set your temp (down to 39F) and get ready to change your life!Plunge was born out of an optimistic vision during a challenging time. In March 2020, COVID-19 shut down our Co-Founder Michael's float spas and with his newly found free time, he looked at the cold plunges on the market and found them shockingly expensive. Enlisting the help of his dad, they were determined to create a more affordable option. After countless iterations and improvements, the Plunge was born. A friendship turned into a powerful partnership when Ryan Duey, our other Co-Founder, came on board. Michael and Ryan have a common passion for cold plunging, floating, and building win-win relationships. After building the first 20 Plunges out of Michael's garage, they have since opened a factory in Sacramento and are sending Plunges all over the world!