Responsibilities

• Own the martech stack end to end — lead the migration from Marketo and Pivotal CRM to HubSpot, then own platform health, configuration, and roadmap
• Build and enforce CRM data hygiene standards across marketing and sales — you are the steward of data quality the rest of the organization relies on
• Design the tracking architecture — UTMs, conversion tracking, event taxonomy, and the data plumbing that makes every channel and campaign measurable
• Build lead scoring models and define MQL/SQL standards in partnership with sales leadership
• Partner with PCCA’s Data Analytics Manager to develop multi-touch attribution and revenue reporting
• Apply these systems to generate demand across PCCA’s four revenue pillars — Bases, APIs, Membership, and Software — each with distinct buyer journeys
• Lead the redesign of PCCA's tiered membership model — segmentation logic, tier criteria, benefit structure, and lifecycle automation — in partnership with Accounts and Brand & Content, instrumented end-to-end in HubSpot
• Own lead flow and nurture — ensure leads move cleanly from every channel into the CRM and through automated, well-instrumented nurture paths
• Lead paid media performance and optimization, including LinkedIn, paid search, and programmatic — owning the tracking and ROI measurement behind the spend
• Partner with Brand & Content on campaign execution — you provide the targeting, data, and measurement; they provide the creative firepower