Director of Growth Marketing

Responsibilities

• Execute lead generation strategies across LinkedIn, Instagram, Facebook, SEO, and paid media
• Build and optimize marketing funnels to drive qualified leads
• Launch, test, and optimize campaigns with a focus on ROI
• Build and manage marketing tracking systems (Google Analytics, CRM, campaign tracking)
• Define and track KPIs including cost per lead, conversion rates, and pipeline contribution
• Analyze performance and continuously optimize campaigns based on data
• Develop and execute marketing plans across digital channels and trade shows
• Translate strategy into hands-on execution in a build-from-scratch environment
• Develop clear messaging and positioning for physicians, telehealth partners, and veterinary providers
• Ensure consistency across all marketing channels and materials

Requirements

• 5–8+ years of marketing experience with a focus on growth or performance marketing
• Proven experience executing and scaling marketing initiatives
• Hands-on experience with digital channels (paid media, SEO, social)
• Strong understanding of marketing analytics, attribution, and performance tracking
• Ability to operate both strategically and tactically in a fast-paced environment
• Experience using AI tools (e.g., Claude, NanoBanana, or similar) to support marketing workflows and content generation

Preferred

• Experience in healthcare, telehealth, or regulated industries
• Experience marketing to providers (physicians, clinics, or veterinary networks)
• Familiarity with HIPAA-compliant marketing practices

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance