Responsibilities

• Lead and manage team responsible for Omada’s consumer marketing strategy across email, direct mail, SMS/phone-based outreach, web, social & paid channels to increase consumer awareness of the benefit, drive conversion into the program, and increase engagement of enrolled members.
• Develop and execute a comprehensive consumer paid advertising strategy. Partner with Analytics on building out monitoring and tracking mechanisms for continuous campaign refinement to maximize ROI.
• Ensure a seamless, consistent and cohesive member experience across all consumer-facing touchpoints.
• Continuously refine messaging across all lifecycle communications as company programs expand/change.
• Oversee quarterly experimentation roadmap and deployment of A/B and multivariate tests to improve KPIs. Rapidly scale positive results for maximum impact.
• Collaborate with cross-functional teams, including Legal, Compliance, Marketing Operations, Product, Engineering, Sales, Customer Success and Member Support to align marketing strategies and messages with business objectives.
• Analyze performance metrics to refine and optimize strategies, deriving actionable insights from data to drive decisions.
• Mentor and manage a team of marketing professionals, fostering a culture of collaboration and innovation.
• Monitor industry trends and competitive activities to identify innovative growth opportunities and make strategic pivots as needed.
• Ad hoc marketing projects as needed to support company priorities