Responsibilities

• Shape Meela's voice and presence across social channels
• Create campaigns that resonate with adult children of seniors — emotionally honest, trustworthy, and clear
• Build brand awareness that makes every paid dollar work harder
• Set the paid acquisition strategy and own the results, working alongside our existing performance marketer who runs day-to-day execution
• Test channels in disciplined experiments, kill what doesn't work, and put real budget behind what does
• Know our CAC, conversion, and channel economics cold
• Build referral programs that turn happy families into our best source of new customers
• Measure word-of-mouth and keep making it stronger: incentives, timing, product hooks
• Set up tracking so we actually know what's working and why
• Use AI tools (Claude and beyond) to move faster; automate the repetitive work, multiply creative output, and make the rest of us better at it too

Requirements

• 5+ years in marketing, with real experience across paid, brand, and social
• You've grown a consumer product before, and can point to specific numbers you moved and how you did it
• You’ve done product marketing — positioning, messaging, figuring out what to say and to whom
• You still do the work yourself: you write the copy, build the campaign, and pull the numbers
• You make decisions from data, and you can explain the math behind your channel bets
• You use AI tools in your day-to-day work
• You’ve worked at an early-stage company and liked it — the ambiguity, the pace, the lack of structure
• You live in New York City and are happy to be in our Union Square office 4 days a week

Preferred

• You've taken a brand or product to market from zero
• You've built referral programs or marketplace-style growth before
• Product marketing background. You know how to position a product, not just run channels
• Consumer software experience preferred; strong consumer brand-building also welcome
• Experience marketing to families or older adults

Benefits

• Full health, dental, and vision insurance
• 401(k)
• HSA
• Commuter benefits
• Paid lunch every day
• Paid dinner every day
• Dashpass