Malbon

Director, Growth Marketing

Santa Monica, CA (Hybrid)

$170K/yr – $190K/yrSenior Level8+ years expFull time

Posted 3 months ago

Job Summary

Own multi-channel growth across paid media and brand, turning audience insights and product priorities into scalable acquisition while balancing CAC, ROAS, and long term value.

  • Own the channel plan, budgets, and testing cadence across paid social, search, CTV, affiliate, and brand media.
  • Collaborate on forecasts, incrementality guardrails, and investment tradeoffs to balance scale and profitability.

Job Description

Responsibilities

  • Lead integrated growth marketing strategy across Paid Social, Paid Search/Shopping, CTV/OTT, Affiliate/Partnerships, brand media, and test channels
  • Own the channel plan and media investment strategy for evergreen acquisition, product launches, promotional moments, seasonal campaigns, brand campaigns, and audience expansion
  • Set goals by channel, campaign, consumer segment, product/category, and funnel stage, with a focus on new customer growth, incremental revenue, CAC/nCAC, ROAS/MER, payback, LTV:CAC, contribution margin, and media efficiency
  • Allocate budgets across demand capture, paid social prospecting, retargeting, upper/mid-funnel demand creation, affiliate, CTV/OTT, and emerging media opportunities
  • Drive platform-level rigor across campaign structure, bidding, targeting, audiences, product feeds, budget pacing, tracking, launch readiness, QA, and optimization cadence
  • Partner with Finance and Analytics on forecasts, scenario models, incrementality guardrails, and investment recommendations that balance scale, profitability, and long-term customer quality
  • Lead paid media creative strategy and briefing across paid social, paid search/shopping, CTV/OTT, affiliate, and brand media campaigns
  • Translate business priorities, audience insights, product/category focus, and channel learnings into briefs that internal teams and agency partners can execute against
  • Build a creative learning agenda across hooks, claims, value propositions, creator/UGC concepts, formats, offers, messaging angles, and customer objections
  • Evaluate and test channels and tactics such as YouTube, TikTok, retail media, marketplace advertising, podcasts/audio, social commerce, and AI-enabled media or creative tools

Salaries

Posted range

$170K/yr – $190K/yr

Taken straight from the job posting.

The middle of this range ($180K) is in line with the median base salary for Growth Marketing Director roles in the United States ($184K).

Growth Marketing Director median pay in the United States

$189K/yr

Most earn $160K to $200K. Based on 26 salaries, including bonus and equity.

See all Growth Marketing Director salariesSee more Growth Marketing Director jobs
See all Malbon salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Director, Growth Marketing

Malbon · Santa Monica, CA · Hybrid